Have you dipped your toes into using LinkedIn but are not sure if it’s a social media platform you should be focusing on? Or have you been putting effort into it but haven’t seen an increase of leads or sales from your activity? LinkedIn can become a powerful growth tool for your small business if you use it right. And it all starts with optimising your profile.

For a long time, LinkedIn has been my favourite of all the social media platforms, although I’ve been exploring new loves such as Instagram this year. No matter how obsessed I have got around creating a reel or an engaging Instagram post, I still love the community power of LinkedIn, and the potential for huge organic reach from a post without as much as a few sentences placed together is better than any other platform.  

It’s so much more than a job finding or corporate promotional platform and can provide you with the ability to build relationships with both your ideal client and other business owners like yourself around the world.

I often say to small business owners “If your target market tends to be employed, and has money, then they’re likely to be found on Linkedin.” All small business owners can find their particular target market on the platform. Like anything, it’s how you use it!

Your personal Linkedin profile helps you connect person to person with your network. Because you are talking to each other as “real people’, your profile page needs to be a well-constructed information centre of what you do, who you do it for, and how you do it, from the banner to the record of your activity. 

We walk through how to construct your Linkedin profile, explain where you need to add a call to action and explain some of the common mistakes people make when creating their Linkedin profile. 

Today we cover
Whether you need to be on Linkedin
Why the profile is so important
The key elements of a Linkedin profile
How to write a create headline 
Why you need the headline
Tips for writing your about us and bio
How to use the featured section
Why it’s important to moderate your Linkedin activity 
What to do from here. 

Important Links

Episode 27 - Why Linkedin Company Pages could become your secret weapon

Your FREE Linkedin infographic

MAP IT -Action plan for 2022

Social Media for Boring Businesses (free webinar)

 

Other recommended Episodes

Are Case Studies your Secret Weapon?

How to Create Engaging Social Media Posts

How to Create Social Media Content as a Boring Business

Have you dipped your toes into using LinkedIn but are not sure if it&rsquo;s a social media platform you should be focusing on? Or have you been putting effort into it but haven&rsquo;t seen an increase of leads or sales from your activity? LinkedIn can become a powerful growth tool for your small business if you use it right. And it all starts with optimising your profile.
For a long time, LinkedIn has been my favourite of all the social media platforms, although I&rsquo;ve been exploring new loves such as Instagram this year. No matter how obsessed I have got around creating a reel or an engaging Instagram post, I still love the community power of LinkedIn, and the potential for huge organic reach from a post without as much as a few sentences placed together is better than any other platform.&nbsp;&nbsp;
It&rsquo;s so much more than a job finding or corporate promotional platform and can provide you with the ability to build relationships with both your ideal client and other business owners like yourself around the world.
I often say to small business owners &ldquo;If your target market tends to be employed, and has money, then they&rsquo;re likely to be found on Linkedin.&rdquo; All small business owners can find their particular target market on the platform. Like anything, it&rsquo;s how you use it!
Your personal Linkedin profile helps you connect person to person with your network. Because you are talking to each other as &ldquo;real people&rsquo;, your profile page needs to be a well-constructed information centre of what you do, who you do it for, and how you do it, from the banner to the record of your activity.&nbsp;
We walk through how to construct your Linkedin profile, explain where you need to add a call to action and explain some of the common mistakes people make when creating their Linkedin profile.&nbsp;
Today we cover
<ul>
<li aria-level="1">Whether you need to be on Linkedin</li>
<li aria-level="1">Why the profile is so important</li>
<li aria-level="1">The key elements of a Linkedin profile</li>
<li aria-level="1">How to write a create headline&nbsp;</li>
<li aria-level="1">Why you need the headline</li>
<li aria-level="1">Tips for writing your about us and bio</li>
<li aria-level="1">How to use the featured section</li>
<li aria-level="1">Why it&rsquo;s important to moderate your Linkedin activity&nbsp;</li>
<li aria-level="1">What to do from here.&nbsp;</li>
</ul>
Important Links
<a href="https://www.rachelklaver.com/blogs/post/Why-Linkedin-Company-Pages-could-become-your-secret-weapon">Episode 27 - Why Linkedin Company Pages could become your secret weapon</a>
<a href="https://drive.google.com/file/d/1s2cCntzdzOT__6XlqU5JGQG8I0_MdScA/view?usp=sharing">Your FREE Linkedin infographic</a>
<a href="https://www.eventbrite.co.nz/e/map-it-your-marketing-action-plan-for-2022-online-tickets-189340842557?aff=ebdsoporgprofile">MAP IT -Action plan for 2022</a>
<a href="https://www.eventbrite.co.nz/e/social-media-for-boring-business-webinar-october-2021-tickets-189352216577">Social Media for Boring Businesses</a> (free webinar)
&nbsp;
Other recommended Episodes
<a href="https://www.rachelklaver.com/blogs/post/Are-Case-Studies-the-secret-weapon-youve-been-looking-for">Are Case Studies your Secret Weapon?</a>
<a href="https://www.rachelklaver.com/blogs/post/How-to-create-engaging-captions-for-social-media">How to Create Engaging Social Media Posts</a>
<a href="https://www.rachelklaver.com/blogs/post/Create-great-social-media-content-by-learning-how-to-be-a-goat-in-a-tree">How to Create Social Media Content as a Boring Business</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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