“Goats in trees aren’t going “Hey, you know what? Today I’m going to be world famous by climbing into a tree.” They’re just doing normal stuff. It’s us that finds it interesting” - Rachel Klaver

“So many business owners are stuck about what to write about for social media because all they see is a boring business. Your potential customers don’t see your business that way at all!” - Rachel Klaver

“Think about your “goat in a tree” wisdom - all that insider knowledge and things that you find easy, but your customers and fans don’t. That’s gold content for your social media” - Rachel Klaver

“We’re talking about anything that helps people build a relationship with you, and helps them know that you’re the person they’ll buy from when they are ready” - Rachel Klaver

“Give people a glimpse about what it might be like to get to work with you.” - Rachel Klaver

 

If there’s one thing that I hear from business owners (especially my clients!), it’s that it’s hard to come up with great content for special media

Part of the issue of course, is that not everyone is a writer. And we all have writing blocks we need to get over. 

Part of it is a fear that we’ll get it wrong on social media

And part of it’s a fear that you’ll go to all that effort and find out that it’s all a waste of time

I can’t fix all of that in this podcast, but I can help give you a framework for how to write better content by learning to be a Goat in a Tree

Whether you are writing all your own content, or getting someone else to do it, it’s super important that you, as the business owner, take time to work this framework out. This is your business, and it’s your voice that needs to come through everything you do.

Being a goat in a tree is learning to see all the interesting parts of your business you take for granted every day. 

 

Here’s what we include in your goat in a tree content:
Answering frequently asked questions
Talking about your “goat in a tree” wisdom and industry specific knowledge
Giving a glimpse of what it would be like to work with you

Add to this posts that share your core offers, you and your team, and a little bit of fun and you’ve got a great bank of content

Take the time to write great content, and store it all in a spreadsheet. Great content can be used more than once. (and be sure to look out for Episode 16 where we map out how to write great social media captions)

 

During this episode we discuss the following:
Why we often find our business boring to write about
What people really want to see on your social media
Why you need to think like a goat in a tree
Why this sort of content works by removing objections
What sort of content you need to create
How this method builds out a strong content base for your marketing
How to use this no matter what sort of business you have

 

IMPORTANT LINKS FOR THIS EPISODE

FREE BRAINSTORMING CONTENT PLANNER 

STUFF BLOG: How to be a goat in a tree

Our MAP IT  Express Event (July)

Our MAP IT Express Event (August)

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

 

&ldquo;Goats in trees aren&rsquo;t going &ldquo;Hey, you know what? Today I&rsquo;m going to be world famous by climbing into a tree.&rdquo; They&rsquo;re just doing normal stuff. It&rsquo;s us that finds it interesting&rdquo; - Rachel Klaver
&ldquo;So many business owners are stuck about what to write about for social media because all they see is a boring business. Your potential customers don&rsquo;t see your business that way at all!&rdquo; - Rachel Klaver
&ldquo;Think about your &ldquo;goat in a tree&rdquo; wisdom - all that insider knowledge and things that you find easy, but your customers and fans don&rsquo;t. That&rsquo;s gold content for your social media&rdquo; - Rachel Klaver
&ldquo;We&rsquo;re talking about anything that helps people build a relationship with you, and helps them know that you&rsquo;re the person they&rsquo;ll buy from when they are ready&rdquo; - Rachel Klaver
&ldquo;Give people a glimpse about what it might be like to get to work with you.&rdquo; - Rachel Klaver
&nbsp;
If there&rsquo;s one thing that I hear from business owners (especially my clients!), it&rsquo;s that it&rsquo;s hard to come up with great content for special media
Part of the issue of course, is that not everyone is a writer. And we all have writing blocks we need to get over.&nbsp;
Part of it is a fear that we&rsquo;ll get it wrong on social media
And part of it&rsquo;s a fear that you&rsquo;ll go to all that effort and find out that it&rsquo;s all a waste of time
I can&rsquo;t fix all of that in this podcast, but I can help give you a framework for how to write better content by learning to be a Goat in a Tree
Whether you are writing all your own content, or getting someone else to do it, it&rsquo;s super important that you, as the business owner, take time to work this framework out. This is your business, and it&rsquo;s your voice that needs to come through everything you do.
Being a goat in a tree is learning to see all the interesting parts of your business you take for granted every day.&nbsp;
&nbsp;
Here&rsquo;s what we include in your goat in a tree content:
<ol>
<li aria-level="1">Answering frequently asked questions</li>
<li aria-level="1">Talking about your &ldquo;goat in a tree&rdquo; wisdom and industry specific knowledge</li>
<li aria-level="1">Giving a glimpse of what it would be like to work with you</li>
</ol>
Add to this posts that share your core offers, you and your team, and a little bit of fun and you&rsquo;ve got a great bank of content
Take the time to write great content, and store it all in a spreadsheet. Great content can be used more than once. (and be sure to look out for Episode 16 where we map out how to write great social media captions)
&nbsp;
During this episode we discuss the following:
<ul>
<li aria-level="1">Why we often find our business boring to write about</li>
<li aria-level="1">What people really want to see on your social media</li>
<li aria-level="1">Why you need to think like a goat in a tree</li>
<li aria-level="1">Why this sort of content works by removing objections</li>
<li aria-level="1">What sort of content you need to create</li>
<li aria-level="1">How this method builds out a strong content base for your marketing</li>
<li aria-level="1">How to use this no matter what sort of business you have</li>
</ul>
&nbsp;
IMPORTANT LINKS FOR THIS EPISODE
<a href="https://drive.google.com/file/d/1W9YWsPypyYbljT0FhE6dHC1q97sSnBEt/view?usp=sharing">FREE BRAINSTORMING CONTENT PLANNER&nbsp;</a>
<a href="https://www.stuff.co.nz/business/prosper/advice/300220819/when-marketing-remember-youre-a-goat-in-a-tree">STUFF BLOG: How to be a goat in a tree</a>
<a href="https://www.eventbrite.co.nz/e/map-it-express-marketing-strategy-for-small-businesses-july-2021-tickets-152289831987?aff=ebdsoporgprofile">Our MAP IT&nbsp; Express Event (July)</a>
<a href="https://www.eventbrite.co.nz/e/map-it-express-marketing-strategy-for-small-businesses-aug-2021-tickets-152289874113?aff=ebdsoporgprofile">Our MAP IT Express Event (August)</a>
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Free Events and Webinars</a>
<a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a>
<a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a>
<a href="https://www.rachelklaver.com/">Rachel Klaver Website</a>
<a href="https://www.identifymarketing.co.nz/">Identify Marketing NZ Website</a>
<a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a>
<a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a>
<a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a>
&nbsp;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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