Tik Tok can be an incredible timesucker. It can also be incredible for your business. We often suggest the addition to Tik tok to our clients, especially those who sell products, or those wanting to build a personal brand. 

Part of Tik tok’s charm is its ability to help you quickly learn what content works, and what doesn’t. The video content you make is easily sharable or can be published on other platforms. This was a key reason I decided to jump all in this year, as part of my goal to grow my Youtube channel (Marketing with Rachel Klaver), to one thousand subscribers this year. I have over six hundred to go, so it may become a two year goal!

Tiktok is a powerful tool for small business owners. But I know it’s scary when you aren’t sure what to do, and how to do it - so this podcast is a beginners guide to all things Tiktok strategy. 

Last year I did a podcast with Tash from Jubly-Umph about Tiktok. At the time it all felt a bit hard to add to everything else I was doing. After that podcast I jumped in, applied some of her wisdom and started to find my space.

This took a while. And it felt weird, hard and uncomfortable to be on there. Now - I love it. It’s one of my favourite places, and I’ve loved growing a community on there of people I love interacting with, and learning with. 

If there was one piece of advice I’d give, whether you listen this week, or skip to an episode where I’m not tell you to do video it’s this, “Don’t underestimate the power of Tik tok “

(PS: The notes I referred to as I worked through this podcast weren’t numbered, and halfway through I discovered the pages were out of order. So also enjoy my hope that I’m numbering correctly throughout the podcast. If I did miss a number - I apologize. We can make it “13 tips” instead!





What we’ll cover:
Why you need to consider TIktok
What you can do beyond tiktok with your content
How to set up your profile
Why you need to do as a locally based business
How the algorithm works
What sort of content to create
Whether you should use trends
How to see your content creation
How to build a community. 





Important Links

CAP CUT

The Content Masterweb

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

 

Other Episodes

Hooks to use

Creating content captions/scripts

Jubly-Umph’s Tik Tok story

Tik Tok can be an incredible timesucker. It can also be incredible for your business. We often suggest the addition to Tik tok to our clients, especially those who sell products, or those wanting to build a personal brand.&nbsp;
Part of Tik tok&rsquo;s charm is its ability to help you quickly learn what content works, and what doesn&rsquo;t. The video content you make is easily sharable or can be published on other platforms. This was a key reason I decided to jump all in this year, as part of my goal to grow my Youtube channel (Marketing with Rachel Klaver), to one thousand subscribers this year. I have over six hundred to go, so it may become a two year goal!
Tiktok is a powerful tool for small business owners. But I know it&rsquo;s scary when you aren&rsquo;t sure what to do, and how to do it - so this podcast is a beginners guide to all things Tiktok strategy.&nbsp;
Last year I did a podcast with Tash from Jubly-Umph about Tiktok. At the time it all felt a bit hard to add to everything else I was doing. After that podcast I jumped in, applied some of her wisdom and started to find my space.
This took a while. And it felt weird, hard and uncomfortable to be on there. Now - I love it. It&rsquo;s one of my favourite places, and I&rsquo;ve loved growing a community on there of people I love interacting with, and learning with.&nbsp;
If there was one piece of advice I&rsquo;d give, whether you listen this week, or skip to an episode where I&rsquo;m not tell you to do video it&rsquo;s this, &ldquo;Don&rsquo;t underestimate the power of Tik tok &ldquo;
(PS: The notes I referred to as I worked through this podcast weren&rsquo;t numbered, and halfway through I discovered the pages were out of order. So also enjoy my hope that I&rsquo;m numbering correctly throughout the podcast. If I did miss a number - I apologize. We can make it &ldquo;13 tips&rdquo; instead!
 
What we&rsquo;ll cover:
<ul>
<li aria-level="1">Why you need to consider TIktok</li>
<li aria-level="1">What you can do beyond tiktok with your content</li>
<li aria-level="1">How to set up your profile</li>
<li aria-level="1">Why you need to do as a locally based business</li>
<li aria-level="1">How the algorithm works</li>
<li aria-level="1">What sort of content to create</li>
<li aria-level="1">Whether you should use trends</li>
<li aria-level="1">How to see your content creation</li>
<li aria-level="1">How to build a community.&nbsp;</li>
</ul>
 
Important Links
<a href="https://www.capcut.net/">CAP CUT</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">The Content Masterweb</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
&nbsp;
Other Episodes
<a href="https://omny.fm/shows/map-it-marketing/hook-them-in-how-to-capture-interest-fast">Hooks to use</a>
<a href="https://omny.fm/shows/map-it-marketing/how-to-create-engaging-captions-for-social-media">Creating content captions/scripts</a>
<a href="https://omny.fm/shows/map-it-marketing/selling-sweary-pins-on-tiktok-with-tasha-miller">Jubly-Umph&rsquo;s Tik Tok story</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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