Introducing Enterprise's first podcast series that tackles great businesses in Egypt and the stories behind them, straight from the founders and CEOs themselves. 

Introducing Enterprise's first podcast series that tackles great businesses in Egypt and the stories behind them, straight from the founders and CEOs themselves.&nbsp;

Six days a week, we help top executives make sense of the Arab world’s companies and economies — and every Thursday, our editor-in-chief, Patrick, talks shop with the people who run them. 

Making It is an hour where the founders, CEOs, investors, and policymakers making the biggest decisions in our region show their work and talk about what’s next. 

From EnterpriseAM, the Arab world’s business daily.

Six days a week, we help top executives make sense of the Arab world&rsquo;s companies and economies &mdash; and every Thursday, our editor-in-chief, Patrick, talks shop with the people who run them.&nbsp;
Making It is an hour where the founders, CEOs, investors, and policymakers making the biggest decisions in our region show their work and talk about what&rsquo;s next.&nbsp;
From EnterpriseAM, the Arab world&rsquo;s business daily.

A show where we talk shop with the people who run the biggest companies in the Arab world.

Making It

Trailer | Season 1

Is Egyptian food having a moment? And more importantly, is our cuisine finally claiming its seat at the global table? 

Hoda El-Sherif says, “It’s coming.”

Hoda is the co-founder and CEO of Flavor Republic, and the force behind Cairo Food Week.

On this episode of Making It, Hoda argues that Egyptian food belongs on the same table as the great cuisines of the world. That’s the thesis behind Cairo Food Week, whose fourth edition runs between 24 September and 4 October. 

Hoda and Patrick dive into our burgeoning food industry and how it’s changed over the last few years, chefs who are carving their spot on the global map, the gaps that still exist in the market, and the lessons Egypt can learn from countries that have championed their culinary narratives, making gastronomy tourism a matter of state policy. With a sprinkle of AI and its impact on the making and marketing of food, in true Making It fashion. 

Check out Cairo Food Week’s full calendar of events.

Listen to Morning Drive from Sunday to Thursday. 

Sign up to our newsletter to get Making It in your inbox every Thursday.

Is Egyptian food having a moment? And more importantly, is our cuisine finally claiming its seat at the global table?&nbsp;
Hoda El-Sherif says, &ldquo;It&rsquo;s coming.&rdquo;
Hoda is the co-founder and CEO of Flavor Republic, and the force behind Cairo Food Week.
On this episode of Making It, Hoda argues that Egyptian food belongs on the same table as the great cuisines of the world. That&rsquo;s the thesis behind Cairo Food Week, whose fourth edition runs between 24 September and 4 October.&nbsp;
Hoda and Patrick dive into our burgeoning food industry and how it&rsquo;s changed over the last few years, chefs who are carving their spot on the global map, the gaps that still exist in the market, and the lessons Egypt can learn from countries that have championed their culinary narratives, making gastronomy tourism a matter of state policy. With a sprinkle of AI and its impact on the making and marketing of food, in true Making It fashion.&nbsp;
Check out Cairo Food Week&rsquo;s <a href="https://www.cairofoodweek.com/">full calendar</a> of events.
<a href="https://enterpriseam.com/egypt/morning-drive/">Listen</a> to Morning Drive from Sunday to Thursday.&nbsp;
Sign up to our <a href="https://enterpriseam.com/egypt/makingit/">newsletter</a> to get Making It in your inbox every Thursday.

Is Egyptian food having a moment? And more importantly, is our cuisine finally claiming its seat at the global table? 

Cairo Food Week’s Hoda El-Sherif on stories, flavors, and community 

After almost 50 years of competition, why would two companies choose to merge? Is it as simple as the big entity buying the smaller one, or is there more to the story? 

On this episode of Making It, Ahmed Ragab joins Patrick to share how things actually played out for him.  

Ragab is the CEO and Partner at Baraka Retail Group. This past May, Ragab sold control of Baraka Optics to Maghrabi, via a merger through acquisition, where Maghrabi bought 51% of his company. He chose not to walk away, even though he could have. 

Baraka launched in 1979 as a wholesale business focusing on optics. Today, they operate in a number of industries: optics, fashion and e-commerce.

Ragab explains the why behind the decision, and then breaks down the projected outcomes. He also shares his ethos as a manager, how he keeps up with trends “in a classic industry,” and how he thinks about the question of succession.

Sign up to our newsletter to get Making It in your inbox every Thursday.

After almost 50 years of competition, why would two companies choose to merge? Is it as simple as the big entity buying the smaller one, or is there more to the story?&nbsp;
On this episode of Making It, Ahmed Ragab joins Patrick to share how things actually played out for him.&nbsp;&nbsp;
Ragab is the CEO and Partner at Baraka Retail Group. This past May, Ragab sold control of Baraka Optics to Maghrabi, via a merger through acquisition, where Maghrabi bought 51% of his company. He chose not to walk away, even though he could have.&nbsp;
Baraka launched in 1979 as a wholesale business focusing on optics. Today, they operate in a number of industries: optics, fashion and e-commerce.
Ragab explains the why behind the decision, and then breaks down the projected outcomes. He also shares his ethos as a manager, how he keeps up with trends &ldquo;in a classic industry,&rdquo; and how he thinks about the question of succession.
Sign up to our <a href="https://enterpriseam.com/egypt/makingit/">newsletter</a> to get Making It in your inbox every Thursday.

After almost 50 years of competition, why would two companies choose to merge? Is it as simple as the big entity buying the smaller one, or is there more to the story?  On this episode of Making It, Ahmed Ragab joins Patrick to share how things actually played out for him. 

The mechanics of retail with Baraka’s Ahmed Ragab

Foreign investors see a lot of potential in Egypt. Their optimism, however, is not necessarily shared by many inside Egypt. So where does the gap lie?

On this episode of Making It, Neveen El Tahri joins Patrick to make the case for optimism.

Neveen is a legend in banking and finance. She is a serial entrepreneur, the first woman to sit on the board of the Egyptian Stock Exchange and the Egyptian Financial Supervisory Authority, and a member of parliament.

Neveen was not always optimistic, but she recently saw the puzzle pieces come together. She dives into policy, privatization, the many opportunities ahead of Egypt, and her personal belief that changes on the policy level will eventually trickle down.

Sign up to our newsletter to get Making It in your inbox every Thursday.

Foreign investors see a lot of potential in Egypt. Their optimism, however, is not necessarily shared by many inside Egypt. So where does the gap lie?
On this episode of Making It, Neveen El Tahri joins Patrick to make the case for optimism.
Neveen is a legend in banking and finance. She is a serial entrepreneur, the first woman to sit on the board of the Egyptian Stock Exchange and the Egyptian Financial Supervisory Authority, and a member of parliament.
Neveen was not always optimistic, but she recently saw the puzzle pieces come together. She dives into policy, privatization, the many opportunities ahead of Egypt, and her personal belief that changes on the policy level will eventually trickle down.
Sign up to our <a href="https://enterpriseam.com/egypt/makingit/">newsletter</a> to get Making It in your inbox every Thursday.

Foreign investors see a lot of potential in Egypt. Their optimism, however, is not necessarily shared by many inside Egypt. So where does the gap lie?   On this episode of Making It, Neveen El Tahri joins Patrick to make the case for optimism. 

Trailer | Season 1

Making It

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