Is Egyptian food having a moment? And more importantly, is our cuisine finally claiming its seat at the global table? 

Hoda El-Sherif says, “It’s coming.”

Hoda is the co-founder and CEO of Flavor Republic, and the force behind Cairo Food Week.

On this episode of Making It, Hoda argues that Egyptian food belongs on the same table as the great cuisines of the world. That’s the thesis behind Cairo Food Week, whose fourth edition runs between 24 September and 4 October. 

Hoda and Patrick dive into our burgeoning food industry and how it’s changed over the last few years, chefs who are carving their spot on the global map, the gaps that still exist in the market, and the lessons Egypt can learn from countries that have championed their culinary narratives, making gastronomy tourism a matter of state policy. With a sprinkle of AI and its impact on the making and marketing of food, in true Making It fashion. 

Check out Cairo Food Week’s full calendar of events.

Listen to Morning Drive from Sunday to Thursday. 

Sign up to our newsletter to get Making It in your inbox every Thursday.

Is Egyptian food having a moment? And more importantly, is our cuisine finally claiming its seat at the global table?&nbsp;
Hoda El-Sherif says, &ldquo;It&rsquo;s coming.&rdquo;
Hoda is the co-founder and CEO of Flavor Republic, and the force behind Cairo Food Week.
On this episode of Making It, Hoda argues that Egyptian food belongs on the same table as the great cuisines of the world. That&rsquo;s the thesis behind Cairo Food Week, whose fourth edition runs between 24 September and 4 October.&nbsp;
Hoda and Patrick dive into our burgeoning food industry and how it&rsquo;s changed over the last few years, chefs who are carving their spot on the global map, the gaps that still exist in the market, and the lessons Egypt can learn from countries that have championed their culinary narratives, making gastronomy tourism a matter of state policy. With a sprinkle of AI and its impact on the making and marketing of food, in true Making It fashion.&nbsp;
Check out Cairo Food Week&rsquo;s <a href="https://www.cairofoodweek.com/">full calendar</a> of events.
<a href="https://enterpriseam.com/egypt/morning-drive/">Listen</a> to Morning Drive from Sunday to Thursday.&nbsp;
Sign up to our <a href="https://enterpriseam.com/egypt/makingit/">newsletter</a> to get Making It in your inbox every Thursday.

Six days a week, we help top executives make sense of the Arab world’s companies and economies — and every Thursday, our editor-in-chief, Patrick, talks shop with the people who run them. 

Making It is an hour where the founders, CEOs, investors, and policymakers making the biggest decisions in our region show their work and talk about what’s next. 

From EnterpriseAM, the Arab world’s business daily.

Six days a week, we help top executives make sense of the Arab world&rsquo;s companies and economies &mdash; and every Thursday, our editor-in-chief, Patrick, talks shop with the people who run them.&nbsp;
Making It is an hour where the founders, CEOs, investors, and policymakers making the biggest decisions in our region show their work and talk about what&rsquo;s next.&nbsp;
From EnterpriseAM, the Arab world&rsquo;s business daily.

A show where we talk shop with the people who run the biggest companies in the Arab world.

Making It

Is Egyptian food having a moment? And more importantly, is our cuisine finally claiming its seat at the global table? 