Brothers Van and Sumit Sharma launched Rupee Beer about six years ago. The idea grew out of their family’s long history in the Indian restaurant business, their parents opened the first Indian restaurants in Maine after immigrating from the UK, and Van saw early on the challenges of finding a consistent supply of Indian beer in the U.S.

Rupee Beer set out to fill that gap with recipes designed to pair with Indian food, using ingredients like basmati rice. The company started by contract brewing in Boston and has since expanded, now distributing in 20 states and selling through major retailers like Costco. Its lineup now includes a rice lager, an India pale ale, a mango wheat ale, and an upcoming non-alcoholic beer.

In this episode Epicenter-NYC Co-Founder and Publisher, S. Mitra Kalita, sits down with Van to learn more about the story behind Rupee, navigating the alcohol distribution system, expanding into new markets, and building a business rooted in community.

https://rupeebeer.com/ 

Brothers Van and Sumit Sharma launched Rupee Beer about six years ago. The idea grew out of their family&rsquo;s long history in the Indian restaurant business, their parents opened the first Indian restaurants in Maine after immigrating from the UK, and Van saw early on the challenges of finding a consistent supply of Indian beer in the U.S.
Rupee Beer set out to fill that gap with recipes designed to pair with Indian food, using ingredients like basmati rice. The company started by contract brewing in Boston and has since expanded, now distributing in 20 states and selling through major retailers like Costco. Its lineup now includes a rice lager, an India pale ale, a mango wheat ale, and an upcoming non-alcoholic beer.
In this episode Epicenter-NYC Co-Founder and Publisher, S. Mitra Kalita, sits down with Van to learn more about the story behind Rupee, navigating the alcohol distribution system, expanding into new markets, and building a business rooted in community.
<a href="https://rupeebeer.com/">https://rupeebeer.com/</a>&nbsp;

Powered by Epicenter NYC, Making It Here shares the real stories behind entrepreneurs, artists, creators, and business leaders forging their own path. In each episode we’ll explore the challenges, breakthroughs, and lessons learned that will inspire you and even help shape your own journey. You’ll hear from a diverse range of voices—those shaping the future through resilience, creativity, and grit––who are Making It Here. For more stories like this visit us at https://epicenter-nyc.com/.

Production: https://www.pirateaudio.co/ 

Powered by Epicenter NYC, Making It Here shares the real stories behind entrepreneurs, artists, creators, and business leaders forging their own path. In each episode we&rsquo;ll explore the challenges, breakthroughs, and lessons learned that will inspire you and even help shape your own journey. You&rsquo;ll hear from a diverse range of voices&mdash;those shaping the future through resilience, creativity, and grit&ndash;&ndash;who are Making It Here. For more stories like this visit us at <a href="https://epicenter-nyc.com/">https://epicenter-nyc.com/</a>.
Production: <a href="https://www.pirateaudio.co/">https://www.pirateaudio.co/</a>&nbsp;

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