Imagine this: It’s the middle of the pandemic, you’re looking for a creative outlet, and a simple trip to Michaels sparks something big. That’s exactly how The Sourced Studio was born—starting with DIY chain belts and growing into a Latinx-owned accessories brand specializing in permanent jewelry, a charm bar, and statement pieces that celebrate heritage and underrepresented communities.

Today - I sit down with Source Studio founder, Tania Reyes, to learn more about the ups and downs of launching a business, from the first pop-up that made zero dollars to finding a niche that resonates. We’ll also talk about the power of authenticity in branding, the lessons learned as a first-generation entrepreneur, and how social media and community support helped The Sourced Studio grow.

https://thesourcedstudio.com

https://www.instagram.com/thesourcedstudio