With me today is Kathy Svetina, the founder of NewCastle Finance, a company offering fractional CFO services to women-owned small businesses. For nearly 14 years Kathy worked in senior-level financial planning and analysis for Fortune 500 Companies and saw first-hand how big companies use financial information to drive their companies forward.



Kathy started NewCastle Finance because she wanted to offer that same powerful insight to women-owned businesses. She describes herself as a financial puzzle solver (I love that). Kathy helps business owners get clear on their numbers and their financial strategy so they feel confident that they are making good decisions that will result in a thriving business.



Kathy makes it count in her world by being curious. It’s served both her and the businesses she supports. Kathy shares that she started NewCastle Finance as it bothered her how little support small business owners (particularly women) had compared to the big players in the corporate world.



Kathy really gets it! We talk about how so many women business owners get stuck doing the doing, leaving strategic decisions to be made on the fly. Kathy helps solve this through two pillars. Firstly, she ensures that all decisions are data-driven. And secondly, she marries the intuition of business owners with data, which transforms decision-making, making it both intelligent and powerful.



In her work, Kathy is quick to highlight that people often forget that driving sales come with increasing costs. We discuss the pros and cons of increasing sales and the traps to look out for.



If there is just one thing that Kathy encourages people to understand in terms of finances it’s that revenue, profit and cash are three different things. Kathy explains these concepts to us, the differences between them and why it’s so important to approach these concepts holistically. 



We’re left with an excellent reminder from Kathy to have fun in your business and remember your purpose. Kathy’s passion really shines through and she is incredibly clued on - I know you’re going to love our conversation!





LINKS:

Recommended read:Financial Intelligence of Entrepreneurs

Connect with Kathy Svetina:

LinkedIn:https://www.linkedin.com/in/ksvetina?trk=public_post_share-update_actor-text

Website: https://www.newcastlefinance.us/

Podcast:https://www.newcastlefinance.us/podcast

Previous episodes to reference
Levelling up - Julie Hyde
Women Talking Finance – Karen Eley
Sales Redefined – Abbie White
Keys to Financial Health and Success for Business - Jenny Brown



Connect with Julie:

Instagram:@juliehydeleads

Website:https://juliehyde.com.au

With me today is Kathy Svetina, the founder of NewCastle Finance, a company offering fractional CFO services to women-owned small businesses. For nearly 14 years Kathy worked in senior-level financial planning and analysis for Fortune 500 Companies and saw first-hand how big companies use financial information to drive their companies forward.
 
Kathy started NewCastle Finance because she wanted to offer that same powerful insight to women-owned businesses. She describes herself as a financial puzzle solver (I love that). Kathy helps business owners get clear on their numbers and their financial strategy so they feel confident that they are making good decisions that will result in a thriving business.
 
Kathy makes it count in her world by being curious. It’s served both her and the businesses she supports. Kathy shares that she started NewCastle Finance as it bothered her how little support small business owners (particularly women) had compared to the big players in the corporate world.
 
Kathy really gets it! We talk about how so many women business owners get stuck doing the doing, leaving strategic decisions to be made on the fly. Kathy helps solve this through two pillars. Firstly, she ensures that all decisions are data-driven. And secondly, she marries the intuition of business owners with data, which transforms decision-making, making it both intelligent and powerful.
 
In her work, Kathy is quick to highlight that people often forget that driving sales come with increasing costs. We discuss the pros and cons of increasing sales and the traps to look out for.
 
If there is just one thing that Kathy encourages people to understand in terms of finances it’s that revenue, profit and cash are three different things. Kathy explains these concepts to us, the differences between them and why it’s so important to approach these concepts holistically. 
 
We’re left with an excellent reminder from Kathy to have fun in your business and remember your purpose. Kathy’s passion really shines through and she is incredibly clued on - I know you’re going to love our conversation!
 
 
LINKS:
Recommended read: <a href="https://www.amazon.com.au/Financial-Intelligence-Entrepreneurs-Really-Numbers-ebook/dp/B005DI8XV2">Financial Intelligence of Entrepreneurs</a>
Connect with Kathy Svetina:
LinkedIn: <a href="https://www.linkedin.com/in/ksvetina?trk=public_post_share-update_actor-text">https://www.linkedin.com/in/ksvetina?trk=public_post_share-update_actor-text</a>
Website: <a href="https://www.newcastlefinance.us/">https://www.newcastlefinance.us/</a>
Podcast: <a href="https://www.newcastlefinance.us/podcast">https://www.newcastlefinance.us/podcast</a>
Previous episodes to reference
<ul>
<li aria-level="1"><a href="https://juliehyde.com.au/episode-65-levelling-up-with-julie-hyde/">Levelling up - Julie Hyde</a></li>
<li aria-level="1"><a href="https://juliehyde.com.au/women-talking-finance-karen-eley/">Women Talking Finance – Karen Eley</a></li>
<li aria-level="1"><a href="https://juliehyde.com.au/sales-redefined-abbie-white/">Sales Redefined – Abbie White</a></li>
<li aria-level="1"><a href="https://juliehyde.com.au/ep14-jenny-brown-keys-to-financial-health-and-success-for-business/">Keys to Financial Health and Success for Business - Jenny Brown</a></li>
</ul>
 
Connect with Julie:
Instagram: <a href="https://www.instagram.com/juliehydeleads/">@juliehydeleads</a>
Website: <a href="https://juliehyde.com.au/">https://juliehyde.com.au</a>

Want to know the secret to confident and successful leadership?

Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.

There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.

I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.

Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.

Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

Want to know the secret to confident and successful leadership?
Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.
There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.
I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.
Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.
Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

A Podcast dedicated to business owners and leaders to inspire you to make it count

Leading You

Want to know the secret to confident and successful leadership?
Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.
There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.
I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.
Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.
Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

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