In this episode of Leading You, Julie Hyde speaks with Anita Siek, founder of Wordfetti and brand strategist, about the power of words to transform your life, business, and legacy.

Anita shares her journey from corporate lawyer to building a global brand rooted in storytelling, personality, and connection. She opens up about overcoming fear, embracing her quirks, and why professional doesn’t have to mean boring.

We also unpack the role of AI in business and copywriting—including how Anita built Fetti Bot, her own AI tool, to save 60+ hours a month while still protecting the human creativity that makes content connect.

If you’ve ever wondered how to stand out in a noisy world, this episode will show you why your voice, quirks, and story are your biggest competitive edge.

 

Timestamps
00:00 – Welcome & Anita’s intro
03:15 – From law to words: career shift
10:40 – Why “sounding good” doesn’t equal connecting
16:50 – Owning your quirks and weirdness
25:20 – Embracing AI in copywriting
34:00 – What Fetti Bot is and how it works
41:15 – Protecting IP in the AI era
49:00 – Final thoughts on courage & connection

 

Links:

Get the Clarity Compass Mini Program
Join theLead.Her Mastermind coaching program

Connect with Julie:
LinkedIn: https://www.linkedin.com/in/julie-hyde/
Instagram:@juliehydeleads
Website: https://juliehyde.com.au

 

Connect with Anita:
LinkedIn:https://www.linkedin.com/in/anitasiek/
Wordfetti:https://wordfettigroup.com/
Fifi the Fetti Bot (join the club to get access to FiFi GPT): https://juliehyde--wordfetti.thrivecart.com/club/

 

 

In this episode of&nbsp;Leading You, Julie Hyde speaks with&nbsp;Anita Siek, founder of&nbsp;Wordfetti&nbsp;and brand strategist, about the power of words to transform your&nbsp;life, business, and legacy.
Anita shares her journey from corporate lawyer to building a global brand rooted in&nbsp;storytelling, personality, and connection. She opens up about overcoming fear, embracing her quirks, and why&nbsp;professional doesn&rsquo;t have to mean boring.
We also unpack the role of&nbsp;AI in business and copywriting&mdash;including how Anita built&nbsp;Fetti Bot, her own AI tool, to save 60+ hours a month while still protecting the human creativity that makes content connect.
If you&rsquo;ve ever wondered how to stand out in a noisy world, this episode will show you why your&nbsp;voice, quirks, and story are your biggest competitive edge.
&nbsp;
Timestamps 00:00 &ndash; Welcome &amp; Anita&rsquo;s intro 03:15 &ndash; From law to words: career shift 10:40 &ndash; Why &ldquo;sounding good&rdquo; doesn&rsquo;t equal connecting 16:50 &ndash; Owning your quirks and weirdness 25:20 &ndash; Embracing AI in copywriting 34:00 &ndash; What Fetti Bot is and how it works 41:15 &ndash; Protecting IP in the AI era 49:00 &ndash; Final thoughts on courage &amp; connection
&nbsp;
Links:
Get the&nbsp;<a href="https://programs.juliehyde.com.au/programs/claritycompass/">Clarity Compass Mini Program</a> Join the <a href="https://juliehyde.com.au/leadher-mastermind/">Lead.Her Mastermind coaching program</a>
Connect with Julie: LinkedIn: <a href="https://www.linkedin.com/in/julie-hyde/" data-href="https://www.linkedin.com/in/julie-hyde/">https://www.linkedin.com/in/julie-hyde/</a> Instagram:<a href="https://www.instagram.com/juliehydeleads/" data-href="https://www.instagram.com/juliehydeleads/"> @juliehydeleads</a> Website:&nbsp;<a href="https://juliehyde.com.au">https://juliehyde.com.au</a>
&nbsp;
Connect with Anita: LinkedIn: <a href="https://www.linkedin.com/in/anitasiek/">https://www.linkedin.com/in/anitasiek/</a> Wordfetti: <a href="https://wordfettigroup.com/">https://wordfettigroup.com/</a> Fifi the Fetti Bot (join the club to get access to FiFi GPT): <a href="https://juliehyde--wordfetti.thrivecart.com/club/">https://juliehyde--wordfetti.thrivecart.com/club/</a>
&nbsp;
&nbsp;

Want to know the secret to confident and successful leadership?

Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.

There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.

I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.

Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.

Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

Want to know the secret to confident and successful leadership?
Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.
There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.
I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.
Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.
Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

A Podcast dedicated to business owners and leaders to inspire you to make it count

Leading You

Want to know the secret to confident and successful leadership?
Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.
There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.
I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.
Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.
Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

Advertisement