If you’ve ever heard the phrase “it’s lonely at the top,” this episode will resonate deeply.
Joining me is Anthony Moss, strategy and governance specialist and author of The CEO Game Changer, to unpack how advisory boards can transform the way CEOs lead, grow, and sustain their businesses.

With over 30 years of global experience and more than 180 businesses advised, Anthony knows what it takes to break through the boom-and-bust cycle and move from surviving to thriving.

In this episode, we explore:

• The four stages of business growth — and why so many companies get stuck in stage two.
• Why advisory boards aren’t just for big corporates (and how smaller businesses can benefit too).
• The difference between good advice and great governance.
• What happens when you choose the wrong advisors — and how to avoid it.
• The power of objectivity, vulnerability, and perspective in high-level decision-making.

Anthony also shares a real-world case study of a family-run business that reinvented itself during COVID, proving that the right support can turn crisis into opportunity.

This conversation is for any CEO, founder, or business owner ready to stop firefighting and start leading with clarity, confidence, and strategy.

Timestamps

00:00 – Introduction and episode overview
02:30 – Anthony’s journey from CEO to strategy advisor
06:15 – Why he wrote The CEO Game Changer
09:00 – The four stages of business growth
15:20 – When to consider creating an advisory board
19:45 – Real-life example: how Charlie’s Cookies pivoted during COVID
26:00 – The power of objectivity and external perspective
30:10 – What to do when your advisory board disagrees with you
35:00 – How to choose the right people for your board
42:00 – The vulnerability of leadership and why it matters
48:00 – Final thoughts: why advisory boards are a game changer

Get the book The CEO Game Changer: https://www.leadyourindustry.com/the-ceo-game-changer-book/

Links:

Connect with Julie:
LinkedIn: https://www.linkedin.com/in/julie-hyde/
Instagram: @juliehydeleads
Website: https://juliehyde.com.au

Connect with Anthony:
Website: https://www.leadyourindustry.com/
LinkedIn: https://www.linkedin.com/in/anthonymoss