If you’ve ever felt overwhelmed by LinkedIn or unsure where to start, this conversation with Karen Tisdell will shift how you think about the platform.

Karen is one of Australia’s leading LinkedIn experts, helping professionals and business owners build authentic brands, craft compelling profiles, and connect - without the spammy sales tactics.

In this episode, Karen shares how she turned curiosity into a thriving LinkedIn strategy business, and why connection (not content) is the real key to growth on LinkedIn in 2025.

In This Episode
The early days of LinkedIn and how Karen became one of the first to recognise its potential
Why writing about yourself is so hard and how to sound human, not robotic
The truth about the LinkedIn algorithm in 2025
The mindset shift from vanity metrics to meaningful relationships
How engagement and commenting can transform your brand visibility

 

Time Stamps

00:00 — Introduction
02:12 — Karen’s journey from recruiter to LinkedIn strategist
07:30 — Why writing your own profile is so hard
10:45 — Embracing imperfection and sharing your authentic story
16:20 — Common LinkedIn mistakes that hold people back
21:40 — Why connections matter more than content
28:00 — The truth about the LinkedIn algorithm in 2025
34:15 — The power of commenting and genuine engagement
38:40 — How to use AI without outsourcing your thinking
42:30 — Overcoming fear of visibility on LinkedIn
46:00 — Final reflections on confidence, courage, and connection

 

Key Takeaways
Building your brand on LinkedIn starts with connection, not content. Treat it as a community, not just another social platform.
Stop chasing followers — build relationships that matter.
Your personality and story are your edge. Let your quirks and voice shine through.
AI can’t replicate your thinking — your perspective is what makes your content magnetic.
Engagement isn’t just posting — it’s showing up, commenting, and adding to the conversation.

 

Resources and Links
Join the Lead.Her Collective™ Mastermind – Unstoppable You 
Connect with Julie Hyde on LinkedIn

Connect with Julie:
LinkedIn: https://www.linkedin.com/in/julie-hyde/
Instagram:@juliehydeleads
Website: https://juliehyde.com.au


Connect with Karen:
Website: https://karentisdell.com/
LinkedIn: https://www.linkedin.com/in/karentisdell/ 

If you&rsquo;ve ever felt overwhelmed by LinkedIn or unsure where to start, this conversation with&nbsp;Karen Tisdell&nbsp;will shift how you think about the platform.
Karen is one of Australia&rsquo;s leading LinkedIn experts, helping professionals and business owners build authentic brands, craft compelling profiles, and connect -&nbsp;without the spammy sales tactics.
In this episode, Karen shares how she turned curiosity into a thriving LinkedIn strategy business, and why connection (not content) is the real key to growth on LinkedIn in 2025.
In This Episode
<ul>
<li>The early days of LinkedIn and how Karen became one of the first to recognise its potential</li>
<li>Why writing about yourself is so hard and how to sound human, not robotic</li>
<li>The truth about the&nbsp;LinkedIn algorithm&nbsp;in 2025</li>
<li>The mindset shift from vanity metrics to&nbsp;meaningful relationships</li>
<li>How engagement and commenting can transform your brand visibility</li>
</ul>
&nbsp;
Time Stamps
00:00 &mdash; Introduction 02:12 &mdash; Karen&rsquo;s journey from recruiter to LinkedIn strategist 07:30 &mdash; Why writing your own profile is so hard 10:45 &mdash; Embracing imperfection and sharing your authentic story 16:20 &mdash; Common LinkedIn mistakes that hold people back 21:40 &mdash; Why connections matter more than content 28:00 &mdash; The truth about the LinkedIn algorithm in 2025 34:15 &mdash; The power of commenting and genuine engagement 38:40 &mdash; How to use AI without outsourcing your thinking 42:30 &mdash; Overcoming fear of visibility on LinkedIn 46:00 &mdash; Final reflections on confidence, courage, and connection
&nbsp;
Key Takeaways
<ul>
<li>Building your brand on LinkedIn starts with&nbsp;connection, not content. Treat it as a&nbsp;community, not just another social platform.</li>
<li>Stop chasing followers &mdash; build&nbsp;relationships&nbsp;that matter.</li>
<li>Your personality and story are your edge. Let your quirks and voice shine through.</li>
<li>AI can&rsquo;t replicate your&nbsp;thinking&nbsp;&mdash; your perspective is what makes your content magnetic.</li>
<li>Engagement isn&rsquo;t just posting &mdash; it&rsquo;s showing up, commenting, and adding to the conversation.</li>
</ul>
&nbsp;
Resources and Links
<ul>
<li>Join the&nbsp;<a href="https://juliehyde.com.au/leadher-mastermind">Lead.Her Collective&trade; Mastermind</a> &ndash; Unstoppable You&nbsp;</li>
<li>Connect with Julie Hyde on&nbsp;<a href="https://www.linkedin.com/in/juliehyde/">LinkedIn</a></li>
</ul>
Connect with Julie: LinkedIn: <a href="https://www.linkedin.com/in/julie-hyde/" data-href="https://www.linkedin.com/in/julie-hyde/">https://www.linkedin.com/in/julie-hyde/</a> Instagram:<a href="https://www.instagram.com/juliehydeleads/" data-href="https://www.instagram.com/juliehydeleads/"> @juliehydeleads</a> Website:&nbsp;<a href="https://juliehyde.com.au">https://juliehyde.com.au</a>
 Connect with Karen: Website: <a href="https://karentisdell.com/">https://karentisdell.com/</a> LinkedIn: <a href="https://www.linkedin.com/in/karentisdell/">https://www.linkedin.com/in/karentisdell/&nbsp;</a>

Want to know the secret to confident and successful leadership?

Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.

There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.

I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.

Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.

Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

Want to know the secret to confident and successful leadership?
Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.
There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.
I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.
Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.
Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

A Podcast dedicated to business owners and leaders to inspire you to make it count

Leading You

Want to know the secret to confident and successful leadership?
Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.
There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.
I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.
Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.
Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

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