In this episode of the ‘Making It Count’ podcast, we sit down with Lucy Bingle, CEO of Australia’s leading LinkedIn agency. Lucy’s team help clients harness the power of LinkedIn. They work with CEOs, Directors and industry leaders connecting the organisation to their target audience through thought leadership. She is the Founder of LinkedInduction an on-demand LinkedIn training program for employees. 

In Australia, 40% of employees are considering leaving their position next year which is forcing organisations to consider how they can retain and attract employees. ‘I have clients knocking on my door all week wondering how to attract the right talent to their business’ says Lucy. Employees and your leadership team are your biggest brand advocates – employees have 10 times the following of a brand and, 92% of people accept personal recommendations. ‘Your people are a representation of your brand and so are their LinkedIn profiles. So, we need to empower your people and train them to represent the brand and, showcase the organisation's culture in the right way.’ 

Lucy says, ‘The goal is to get the tone of voice, and the storytelling from the leader’s perspective but also remembering to bring in the purpose of the organisation’ says Lucy, ‘but when we do it and do it well, it just sings.’ As a result, you will attract talent, extend brand reach, create lead generation and encourage internal leadership demonstration. Ensure the tone of voice, topics and communication are consistent in their message. ‘We do an equal amount of work in both the corporate and small business setting’ says Lucy. This approach is applicable to any organisation of any size. 

Lucy is passionate about aligning employees to their brand and giving them the tools and training to help attract top talent and support the brand on LinkedIn. So, what are Lucy’s top tips for creating employee advocates? ‘Your people are your biggest fans’ says Lucy ‘give them the tools and the techniques to be able to tell those stories in an authentic and human way.’ Education, a clear strategy and underpinning that with a great content marketing strategy. ‘The moment you get your leadership behind this strategy, it will explode.’

So, sit back and enjoy this episode as Lucy Bingle Makes It Count.

Links:

Making It Count
Join Julie Hyde on Facebook
Follow @juliehydeleads on Instagram t with Julie on LinkedIn
Lucy Bingle
LinkedInduction 

In this episode of the &lsquo;Making It Count&rsquo; podcast, we sit down with Lucy Bingle, CEO of Australia&rsquo;s leading LinkedIn agency. Lucy&rsquo;s team help clients harness the power of LinkedIn. They work with CEOs, Directors and industry leaders connecting the organisation to their target audience through thought leadership. She is the Founder of LinkedInduction an on-demand LinkedIn training program for employees.&nbsp;
In Australia, 40% of employees are considering leaving their position next year which is forcing organisations to consider how they can retain and attract employees. &lsquo;I have clients knocking on my door all week wondering how to attract the right talent to their business&rsquo; says Lucy. Employees and your leadership team are your biggest brand advocates &ndash; employees have 10 times the following of a brand and, 92% of people accept personal recommendations. &lsquo;Your people are a representation of your brand and so are their LinkedIn profiles. So, we need to empower your people and train them to represent the brand and, showcase the organisation's culture in the right way.&rsquo;&nbsp;
Lucy says, &lsquo;The goal is to get the tone of voice, and the storytelling from the leader&rsquo;s perspective but also remembering to bring in the purpose of the organisation&rsquo; says Lucy, &lsquo;but when we do it and do it well, it just sings.&rsquo; As a result, you will attract talent, extend brand reach, create lead generation and encourage internal leadership demonstration. Ensure the tone of voice, topics and communication are consistent in their message. &lsquo;We do an equal amount of work in both the corporate and small business setting&rsquo; says Lucy. This approach is applicable to any organisation of any size.&nbsp;
Lucy is passionate about aligning employees to their brand and giving them the tools and training to help attract top talent and support the brand on LinkedIn. So, what are Lucy&rsquo;s top tips for creating employee advocates? &lsquo;Your people are your biggest fans&rsquo; says Lucy &lsquo;give them the tools and the techniques to be able to tell those stories in an authentic and human way.&rsquo; Education, a clear strategy and underpinning that with a great content marketing strategy. &lsquo;The moment you get your leadership behind this strategy, it will explode.&rsquo;
So, sit back and enjoy this episode as Lucy Bingle Makes It Count.
Links:
<a href="https://www.juliehyde.com.au/">Making It Count</a> <a href="https://www.facebook.com/JulieHydeLeadership/">Join Julie Hyde on Facebook</a> <a href="https://www.instagram.com/juliehydeleads/&nbsp;">Follow @juliehydeleads on Instagram&nbsp;</a><a href="https://www.linkedin.com/in/julie-hyde/">t with Julie on LinkedIn</a> <a href="https://www.lucybingle.com/&nbsp;">Lucy Bingle</a> <a href="https://www.linkedinduction.com/&nbsp;">LinkedInduction&nbsp;</a>

Want to know the secret to confident and successful leadership?

Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.

There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.

I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.

Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.

Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

Want to know the secret to confident and successful leadership?
Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.
There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.
I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.
Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.
Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

A Podcast dedicated to business owners and leaders to inspire you to make it count

Leading You

Want to know the secret to confident and successful leadership?
Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.
There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.
I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.
Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.
Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

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