You don’t name your company "Uber" if you are planning to play by all the rules, make decisions by committee, and be everyone’s friend. But you probably also don’t make it to the top of the tech world by setting everything on fire, just because you can. (You can’t). In this episode, Bethany chats with Mike Isaac, who is in charge of covering Uber for The New York Times. He’s covered the company extensively for the past several years and also just published his book, SUPER PUMPED: The Battle For Uber. As Uber makes the claim: "Cars are to us what books were to Amazon,” Bethany and Mike dig into important questions about Uber's future.