Juul is the wildly popular, wildly valued and wildly controversial vaping company. Juul became the fastest startup ever to reach a valuation of more than $10 billion dollars — beating the pace set by tech giants Facebook and Snap by four times. Juul as a company claims that it is focused on harm reduction, arguing that vaping gets existing smokers off of lit tobacco, which is deadly. But there are those of us who wonder: Is “the lesser of two evils” really the heart and soul of good business? Is that what American industry is made for? In this episode, Bethany chats with her friend, one-time co-author, and former colleague, Joe Nocera. Joe is host of the popular podcast The Shrink Next Door, and is an opinion columnist at Bloomberg.

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<p>Juul is the wildly popular, wildly valued and wildly controversial vaping company. Juul became the fastest startup ever to reach a valuation of more than $10 billion dollars — beating the pace set by tech giants Facebook and Snap by four times. Juul as a company claims that it is focused on harm reduction, arguing that vaping gets existing smokers off of lit tobacco, which is deadly. But there are those of us who wonder: Is “the lesser of two evils” really the heart and soul of good business? Is that what American industry is made for? In this episode, Bethany chats with her friend, one-time co-author, and former colleague, Joe Nocera. Joe is host of the popular podcast The Shrink Next Door, and is an opinion columnist at Bloomberg.</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Big Business is shaping the world in unprecedented ways. Through a series of conversations with today’s best business writers and thinkers, journalist Bethany McLean (co-author of The Smartest Guys in the Room) cuts through the hype and hand-wringing to reframe the stories you thought you understood and uncover the ones you didn’t know were important.

Making a Killing with Bethany McLean

Joe Nocera on Juul, vaping, and the lesser of two evils

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/af83116e-69ff-446f-a424-ae3900755e95/transcript

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