Bethany talks with Allison Schrager, author of the new book, An Economist Walks Into A Brothel. She’s a retirement finance economist, and has spent years talking to risk takers in all kinds of businesses. In a Hollywood-worthy twist, she has lately been studying risk in the unlikeliest of places -- talking to sex workers at The Bunny Ranch brothel in Nevada. It turns out, they are experts at pricing and reducing risk. Allison has learned that there is a science to good risk taking. No one reaches the top of their field—be it sex work or running a Fortune 500 company—without mastering risk. They don’t jump in and just go with their gut. They possess a deliberate, thoughtful strategy so they know what risks to take, and reduce the downside if things don’t go their way. So, today we discuss - how do you master risk? 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>Bethany talks with Allison Schrager, author of the new book, An Economist Walks Into A Brothel. She’s a retirement finance economist, and has spent years talking to risk takers in all kinds of businesses. In a Hollywood-worthy twist, she has lately been studying risk in the unlikeliest of places -- talking to sex workers at The Bunny Ranch brothel in Nevada. It turns out, they are experts at pricing and reducing risk. Allison has learned that there is a science to good risk taking. No one reaches the top of their field—be it sex work or running a Fortune 500 company—without mastering risk. They don’t jump in and just go with their gut. They possess a deliberate, thoughtful strategy so they know what risks to take, and reduce the downside if things don’t go their way. So, today we discuss - how do you master risk? </p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Big Business is shaping the world in unprecedented ways. Through a series of conversations with today’s best business writers and thinkers, journalist Bethany McLean (co-author of The Smartest Guys in the Room) cuts through the hype and hand-wringing to reframe the stories you thought you understood and uncover the ones you didn’t know were important.

Making a Killing with Bethany McLean

Allison Schrager: How Do We Master Risk?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a272a921-0a10-447d-9543-ae390073e650/transcript

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