You don’t need years of industry experience to build a successful product brand.

I had never worked in a salon, formulated a haircare product or built an electrical product before starting Tidal Hair. In 2023, the brand did $5.6 million in annual revenue.

In this episode of Make It Happen, I break down exactly how I entered an industry I knew almost nothing about and built a multi-million-dollar brand. From spotting the opportunity and finding a manufacturer on Alibaba, to launching with one hero product, working with influencers and expanding into the US market.

I also share the parts that were much harder to figure out: compliance, product development, Amazon, international fulfilment and the mistakes that cost me time and money. Plus, the three-step framework I’d use today to enter a completely new industry (and what I would do differently if I were starting again!).

If you’ve ever thought, “I don’t know enough about this industry to start,” this episode might change the way you think about building your next business.

Ready to take your business further?

🔗 Book a free strategy call: https://www.makeithappen.org.nz/

🔔 Subscribe for weekly episodes on business, marketing, strategy and scaling.

🌐 Learn more: http://makeithappen.org.nz/

🌐 Instagram: @makeithappen

📣 Share this episode with a business owner who has a product idea but thinks they don’t have enough industry experience to make it happen.

You don&rsquo;t need years of industry experience to build a successful product brand.
I had never worked in a salon, formulated a haircare product or built an electrical product before starting Tidal Hair. In 2023, the brand did $5.6 million in annual revenue.
In this episode of Make It Happen, I break down exactly how I entered an industry I knew almost nothing about and built a multi-million-dollar brand. From spotting the opportunity and finding a manufacturer on Alibaba, to launching with one hero product, working with influencers and expanding into the US market.
I also share the parts that were much harder to figure out: compliance, product development, Amazon, international fulfilment and the mistakes that cost me time and money. Plus, the three-step framework I&rsquo;d use today to enter a completely new industry (and what I would do differently if I were starting again!).
If you&rsquo;ve ever thought, &ldquo;I don&rsquo;t know enough about this industry to start,&rdquo; this episode might change the way you think about building your next business.
Ready to take your business further?
🔗 Book a free strategy call: <a href="https://www.makeithappen.org.nz/" data-rich-text-autolink="">https://www.makeithappen.org.nz/</a>
🔔 Subscribe for weekly episodes on business, marketing, strategy and scaling.
🌐 Learn more: <a href="http://makeithappen.org.nz/" data-rich-text-autolink="">http://makeithappen.org.nz/</a>
🌐 Instagram: @makeithappen
📣 Share this episode with a business owner who has a product idea but thinks they don&rsquo;t have enough industry experience to make it happen.

Join entrepreneur Iyia Liu delve into all things business, money, marketing and life. If you are wanting to up-skill your business knowledge or just needing some motivation on your life and career journey you are in the right place. Whatever it is that you want out of life, let’s Make It Happen for you.

Make It Happen with Iyia Liu

Join entrepreneur Iyia Liu delve into all things business, money, marketing and life. If you are wanting to up-skill your business knowledge or just needing some motivation on your life and career journey you are in the right place. Whatever it is that you want out of life, let’s Make It Happen for you.

Follow @makeithappen and @iyialiu on Instagram 

Join entrepreneur Iyia Liu delve into all things business, money, marketing and life. If you are wanting to up-skill your business knowledge or just needing some motivation on your life and career journey you are in the right place. Whatever it is that you want out of life, let&rsquo;s Make It Happen for you.
Follow <a href="https://www.instagram.com/makeithappen/?hl=en">@makeithappen</a> and <a href="https://www.instagram.com/iyialiu/">@iyialiu</a> on Instagram&nbsp;