What if small businesses could offer better healthcare than big corporations—at a fraction of the cost? In this episode of Main Street Matters, Elaine Parker sits down with Dr. Chad Savage, founder of Choice Direct Care, to break down the fast-growing Direct Primary Care (DPC) movement and why it’s becoming a game-changer for entrepreneurs and working families.

Dr. Savage explains why the traditional employer-based system is overloaded with bureaucracy and “middlemen,” driving up prices while shrinking the doctor-patient relationship. He walks through how DPC works as a simple monthly membership (often $49–$99/month) that includes unlimited primary care visits, longer appointments, and faster access—without the inflated costs and delays of the insurance-driven model.

You’ll also hear real-world examples of how transparent, cash-based pricing can slash costs dramatically—plus how small business owners can pair DPC with catastrophic coverage to protect employees while lowering premiums. Elaine and Dr. Savage dive into how HSAs can support DPC membership, the role of ICHRA (Individual Coverage Health Reimbursement Arrangements) for employers, and why giving workers more control over healthcare dollars can improve affordability and outcomes.

If you’re a small business owner tired of sky-high premiums—or an employee who wants better care without the runaround—this episode is your roadmap.