A pet’s cancer diagnosis affects the entire family. From treatment costs to difficult decisions and the emotional weight of the journey, families often need support beyond the veterinarian’s office.

Beth Viney from Czar’s Promise joined DJ Fusion on 93.1 JAMZ’s Fusion in the Afternoons to share the story behind the organization and preview its eighth annual Inspiring Hope Walk.

The community event takes place Sunday, October 11, 2026, from 10 a.m. to 2 p.m. at McKee Farms Park in Fitchburg, Wisconsin. It brings together animal lovers to celebrate pets facing cancer, remember those who have passed away and support families navigating a diagnosis.

The Promise Behind Czar’s Promise

During the interview, Beth shared how her beloved therapy dog, Czar, inspired the organization’s mission.

Czar spent years serving the community through animal assisted therapy. In 2012, he was diagnosed with bone cancer in a rear leg. Following an amputation and chemotherapy, he returned to his therapy work and lived another 19 months before passing away in 2013.

Beth made him a promise: Somehow, she would find a way to help other families hearing the devastating news that their dog or cat had cancer.

That promise became a mission built around compassion, education and financial support.

Helping Families Facing Pet Cancer

Beth explained that a cancer diagnosis creates challenges far beyond treatment itself. Families must coordinate appointments, understand their options and manage expenses while processing what the diagnosis means for an animal they love.

Czar’s Promise helps families navigate that journey with emotional, educational and financial support. Its mission also includes funding companion animal and pediatric cancer research.

During the conversation, Fusion highlighted the more than 300 pets and families the organization has helped. For Beth, the impact comes down to giving families more opportunities to enjoy birthdays, holidays, vacations and everyday moments together.

What to Expect at the Inspiring Hope Walk

Beth described the walk as a celebration filled with connection, remembrance and plenty of happy dogs. People are welcome to attend with or without a dog.

Activities discussed in the interview include:

• A silent auction

• Community partner booths

• Dog enrichment activities

• Music and food trucks

• Emcee John Urban from Big Dreamers United

This year, dogs who have faced or are facing cancer will wear bright yellow bandanas identifying them as heroes. Beth encouraged attendees to meet their families, hear their stories and offer encouragement.

Those small conversations can mean a great deal to someone navigating a pet’s cancer journey.

Support Czar’s Promise in Fitchburg

Join the eighth annual Inspiring Hope Walk at McKee Farms Park, 2930 Chapel Valley Road, Fitchburg, on October 11 from 10 a.m. to 2 p.m. Visit the official event page for registration and event information.

To learn more about the organization or make a donation, visit CzarsPromise.com.