In this Made in SG-Shaping Tomorrow episode, Melanie Oliveiro speaks with Jimmy Leong, Business Development Director of Axe Brand, well known for its signature remedial oils, like Axe Oil. Leong will describe how the brand started almost a hundred years ago and how it’s still going strong today - locally and globally. He’ll also talk about how Axe Brand has been investing in automation from as early as the 1970s, and how it has also embraced digital innovation.