Square's VP, Head of Integrated Marketing for Europe, Lizzie Barclay spoke to Michaela Hallam about how Square are seamlessly helping small business owners and putting customers at the heart of their campaigns. And how to be more Barbie.

Square's VP, Head of Integrated Marketing for Europe, Lizzie Barclay spoke to Michaela Hallam about how Square are seamlessly helping small business owners and putting customers at the heart of their campaigns. And how to be more Barbie.

The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival

Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.

MAD//Pod is a Fresh Air Production. www.freshair.audio

The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival
Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.
MAD//Pod is a Fresh Air Production. www.freshair.audio

MAD//Pod

The official MAD//Fest podcast, recorded at the UK’s biggest, buzziest + boldest marketing festival.

Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.

MAD//Pod is a Fresh Air Production.

The official MAD//Fest podcast, recorded at the UK’s biggest, buzziest + boldest marketing festival.
Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.
MAD//Pod is a Fresh Air Production.

Square's Lizzie Barclay - Experimentation within a Framework

Tik Tok's Head of Marketing, Global Business Solutions, Europe speaks to Michaela Hallam about encouraging brands to be bold on the platform and pushing creativity across the business.

MAD//Pod is a Fresh Air Production for MAD//Fest

Tik Tok's Head of Marketing, Global Business Solutions, Europe speaks to Michaela Hallam about encouraging brands to be bold on the platform and pushing creativity across the business.
MAD//Pod is a Fresh Air Production for MAD//Fest

Tik Tok's Isobel Sita-Lumsden - Connecting Minds & Making Magic

Alcohol-free beer is booming like never before, and Lucky Saint are building a brand and a product to spearhead the growth of the sector.

Marketing and DTC Director Kerttu Inkerhoinen, explains how they've gone from being the dusty bottle in the fridge to being available on tap, why she loves working with scale-ups, and why she's glad to see competitors helping to grow the market.

Lucky Saint 's image and boldness, along with a credible and delicious product means they're succeeding where so many others have failed, by breaking rules and honouring traditions.  

A Fresh Air production for MAD//Pod, presented by Fresh Air's Director of Content, Michaela Hallam.

Alcohol-free beer is booming like never before, and Lucky Saint are building a brand and a product to spearhead the growth of the sector.
Marketing and DTC Director Kerttu Inkerhoinen, explains how they've gone from being the dusty bottle in the fridge to being available on tap, why she loves working with scale-ups, and why she's glad to see competitors helping to grow the market.
Lucky Saint 's image and boldness, along with a credible and delicious product means they're succeeding where so many others have failed, by breaking rules and honouring traditions.&nbsp;&nbsp;
A Fresh Air production for MAD//Pod, presented by Fresh Air's Director of Content, Michaela Hallam.

Lucky Saint's Kerttu Inkeroinen - Breaking Rules and Honouring Traditions

Get immersed in e-sports and gaming with James Kent. He talks to Michaela Hallam, live from Madfest 2024, about how to get the ultimate fan's of games embracing your brand. 

Get immersed in e-sports and gaming with James Kent. He talks to Michaela Hallam, live from Madfest 2024, about how to get the ultimate fan's of games embracing your brand.&nbsp;

Square's Lizzie Barclay - Experimentation within a Framework

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