Amanda 'AJ' Jennings is a legend of the industry. She rebranded the Dome to become the O2 and she led the marketing for London 2012 and the Olympic Games. When we spoke, she'd just come off the epic task of launching Manchester's Co-op Live.

She talks to Fresh Air's Michaela Hallam about how she only does bold, makes a difference in people's lives and how you go hard or go home.

Amanda 'AJ' Jennings is a legend of the industry. She rebranded the Dome to become the O2 and she led the marketing for London 2012 and the Olympic Games. When we spoke, she'd just come off the epic task of launching Manchester's Co-op Live.
She talks to Fresh Air's Michaela Hallam about how she only does bold, makes a difference in people's lives and how you go hard or go home.

The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival

Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.

MAD//Pod is a Fresh Air Production. www.freshair.audio

The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival
Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.
MAD//Pod is a Fresh Air Production. www.freshair.audio

MAD//Pod

The official MAD//Fest podcast, recorded at the UK’s biggest, buzziest + boldest marketing festival.

Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.

MAD//Pod is a Fresh Air Production.

The official MAD//Fest podcast, recorded at the UK’s biggest, buzziest + boldest marketing festival.
Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.
MAD//Pod is a Fresh Air Production.

Co-op Live's Amanda Jennings - Strapping Yourself onto a Rocket

Tik Tok's Head of Marketing, Global Business Solutions, Europe speaks to Michaela Hallam about encouraging brands to be bold on the platform and pushing creativity across the business.

MAD//Pod is a Fresh Air Production for MAD//Fest

Tik Tok's Head of Marketing, Global Business Solutions, Europe speaks to Michaela Hallam about encouraging brands to be bold on the platform and pushing creativity across the business.
MAD//Pod is a Fresh Air Production for MAD//Fest

Tik Tok's Isobel Sita-Lumsden - Connecting Minds & Making Magic

Alcohol-free beer is booming like never before, and Lucky Saint are building a brand and a product to spearhead the growth of the sector.

Marketing and DTC Director Kerttu Inkerhoinen, explains how they've gone from being the dusty bottle in the fridge to being available on tap, why she loves working with scale-ups, and why she's glad to see competitors helping to grow the market.

Lucky Saint 's image and boldness, along with a credible and delicious product means they're succeeding where so many others have failed, by breaking rules and honouring traditions.  

A Fresh Air production for MAD//Pod, presented by Fresh Air's Director of Content, Michaela Hallam.

Alcohol-free beer is booming like never before, and Lucky Saint are building a brand and a product to spearhead the growth of the sector.
Marketing and DTC Director Kerttu Inkerhoinen, explains how they've gone from being the dusty bottle in the fridge to being available on tap, why she loves working with scale-ups, and why she's glad to see competitors helping to grow the market.
Lucky Saint 's image and boldness, along with a credible and delicious product means they're succeeding where so many others have failed, by breaking rules and honouring traditions.&nbsp;&nbsp;
A Fresh Air production for MAD//Pod, presented by Fresh Air's Director of Content, Michaela Hallam.

Lucky Saint's Kerttu Inkeroinen - Breaking Rules and Honouring Traditions

Get immersed in e-sports and gaming with James Kent. He talks to Michaela Hallam, live from Madfest 2024, about how to get the ultimate fan's of games embracing your brand. 

Get immersed in e-sports and gaming with James Kent. He talks to Michaela Hallam, live from Madfest 2024, about how to get the ultimate fan's of games embracing your brand.&nbsp;

Co-op Live's Amanda Jennings - Strapping Yourself onto a Rocket

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