The Lowy Institute and the AFC Asian Cup 2015 Australia local organising committee hosted a one-day conference on 23 November 2012, looking at football diplomacy. This is a recording of Session 2: Tourism.

Session questions: How can we use the Asian Cup to promote Australia as a Tourism destination?  What needs to happen?  Who will take responsibility?

Chair: Geoff Dixon, Chairman, Tourism Australia
Speakers: Bruce Baird AM, Chairman, Tourism and Transport Forum
Sandra Chipchase, CEO, Destination NSW
Ann Sherry AO, Chief Executive Officer, Carnival Australia.

The Lowy Institute and the AFC Asian Cup 2015 Australia local organising committee hosted a one-day conference on 23 November 2012, looking at football diplomacy. This is a recording of Session 2: Tourism. Session questions: How can we use the Asian Cup to promote Australia as a Tourism destination? What needs to happen? Who will take responsibility? Chair: Geoff Dixon, Chairman, Tourism Australia Speakers: Bruce Baird AM, Chairman, Tourism and Transport Forum Sandra Chipchase, CEO, Destination NSW Ann Sherry AO, Chief Executive Officer, Carnival Australia.

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The Lowy Institute and the AFC Asian Cup 2015 Aus…

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