By Newsbreak Producer Hoosen Ebrahim - KwaZulu-Natal has been the go-to for a beach holiday for many years. This is poised to be amplified through a new multi-million-rand strategy. At the launch of the 'Symphony by the Water' event next month, tourism officials will unveil a massive push to turn the KZN Midlands and the Drakensberg into a global destination for 'high-value' travellers. It's not just about music but a deliberate move to use the province's cinematic landscapes to lure in filmmakers and big-spending tourists who want more than just a day at the shore. KZN Tourism and Film Authority spokesperson Pinky Radebe explains what they hope to achieve moving into the future...

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