The Road to Sturgis; Reasons why. Every human being wears a hat labeled WIIFM: What is in it for me. We are programmed creatures. We do what we do because of drivers. Pain, trauma, Belief Systems, experiences, disappointments and many other things drive us to do what we do. This is why UNDERSTANDING goes a long way. We don’t need JUSTICE in this world to have PEACE. We need UNDERSTANDING. If I can understand you a little better, and you can understand me a little better, doesn’t it make sense that we are in a position to have a better relationship? On todays Way of Warrior: Fighting the good fight Mr. Black is going to interview 4 people who he met on the black top in Sturgis at the 84th annual Motorcycle rally. It is a show about Purpose, about Pain, about Motorcycles and about why we do what we do! Inspiration, Education and Application is our outcome!