How did a bizarre architectural conspiracy theory insert itself into the US political discourse — and why do so many adherents insist that Donald Trump is a believer?
The tartarian candidate. How did a bizarre architectural conspiracy theory insert itself into the US political discourse? And why do so many adherents insist that Donald Trump is a believer? By Zach Mortis read by George Washington Third. At a New Hampshire GOP meeting in January, Donald Trump took off on an odd tangent. Lamenting the Russian invasion of Ukraine. He expressed concerns about its architectural heritage. I mean, the country, how does it ever rebuild those cities, those magnificent buildings that came down that are a thousand years old with the gold domes? You can't do that. A few weeks later, in Georgia, Trump went from talking trade policy to marveling at Washington, DC's neoclassical buildings. Beautiful columns built two hundred years years ago and one hundred years ago, gorgeous columns. You say, how did they ever build them? How did they move them? They didn't have the equipment to move them. They moved them through force of will. At a June rally in Racine, Wisconsin, the presidential candidate brought up the gold domes again, all those cities destroyed. You can never rebuild them, never rebuild them like they were beautiful thousand year old buildings. With the gold domes, you can never rebuild that. But what a shame to most ears. The references could be attributed to any number of things. Trump's speeches often range far afield of his teleprompter, and his background in real estate demonstrates that he understands the power of buildings to communicate prestige. A gold dome is very much his style. Kiev does have a famous undamaged landmark that fits part of his description. The gold dome. Saint Sophia Cathedral, was completed in the eleventh century. Trump's affection for neo classical ornament is no secret, either, given his administration's attempt to mandate traditional architecture styles for federal buildings. But for some listeners, the former president's expressions of interest in supposedly unbuildable buildings signaled something else. Their hallmarks of the Tartarian Empire theory, a fantastic whirl of conspiracy belief whose adherents posit that we're the brutish inheritors of a forgotten Golden Age built by a hyper advanced ancient civilization. Moreover, the return of this lost empire and their attended architecture could be imminent. A glorious restoration Trump's regime will lead. Tartarian theory emerged about a decade ago, circulating online among amateur archaet texture and alt history enthusiasts who shared photos and speculations. Variations abound, but the core belief revolves around the notion that there was a Central Asian empire that rose to global power centuries ago. The timeline is murky and either built or inspired the ornate pre modern structures that are now beloved by fans of traditional architecture star forts, gold domes, European cathedrals, the Pyramids, the Great Wall of China, the Tower of Babel, the show palace, cities built for late nineteenth century and early twentieth century World's fairs all are really examples of Tartarian workmanship, constructed with the help of their unfathomable antiquitech that perfected anti gravity hovercraft and drew energy from the air, either through world wars or cataclysmic natural disasters. A global mud flood is one popular explanation Tartaria was largely erased from the landscape and the history books in a great reset, and what survived the bombs or peaked out above the mud was falsely claimed as our own all that we know of Tartarian Now, the theory goes has been clawed back from a nefarious cabal bent on concealing the wonders of the past. Since Bloomberg City Lab last checked in with Tartarian theory, there's been a surge in new online interest and activity. On Reddit, the Tartaria subreddit has fifty one thousand members, a sixfold increase since twenty twenty one, and the Tartarian Architecture subreddit has seen a fourfold increase. Tartaria's millenarianism, its fixation on a past cataclysm and upcoming utopia, is common among conspiracy theory, say experts who study the phenomenon. What the Tartarian theory does is promote a connection between a perfect future and a restoration of a perfect past, says Michael Barkin, a professor emeritus at Syracuse University's Political Science Department. That is suggesting that there once was a golden age and that this golden age can be recovered. Such fringe beliefs are hardly new. Tartaria joins any number of made up spaces that beguile conspiracy seekers, from the Lost City of Atlantis to the UFO Hangars in Area fifty one. But recently the theory has been creeping closer to mainstream political discourse, expressing the worldview of figures of the populist right and functioning as a barometer of wider issues of esthetics. With his norm shattering bluster and promise to make America great again, Trump's rhetoric film, it's neatly within Tartaria's mix of nostalgic yearning and historical revisionism, so when he noodles on the beauty of gold domes and the technical impossibility of constructing big columns, it's received as a full Tartarian salute with its sixty one thousand followers. The at tartaria Lives account on the ex social media site formerly Twitter is a clearinghouse for the state of the conspiracy. It's run by Travis Bosdel, who lives in Georgia. He started investigating Tartaria after researching his own ancestry. He's of Cherokee descent, he says, and some including him, have theorized that Indigenous Americans were Tartarian or influenced by Tartaria. What if people knew they were living in a three hundred and fifty year old post apocalyptic society and we are de evolving that everything is a rediscovery from a civilization that was completely different just three hundred and fifty years ago. He says in a direct message on x He's also convinced that Trump is on team Tartaria. With some holistic thinking and a little pattern recognition, it becomes harder and harder to deny some connections with the Trump epoch and the Tartaria epoch. He says, I see this as a coordinated movement, larger than a simple hidden empire, of which there was, but of an idea that has been lost to us that we almost remember in our collective peripheral. The Tartarian theory sustains itself through basic technical misunderstandings of how architecture works. For example, believers often cite the large below grade windows that allow light and air into the basements of older buildings as evidence that these were actually upper stories that have been submerged in the Great Mud Flood. But most Tartarians don't get too tangled up in the theories underlying logic or plausibility. It's more like fun, freaky thought exercise and a statement of style preference. Adherents refuse to believe that their own culture could create the quality of handicraft they venerate, or that it could move architectural ideas across the globe. There is also the very real cultural dislocation resulting from how the products of the Industrial Revolution and Modernism truly did reshape the built environment during the twentieth century. The idea that a forgotten empire must be responsible for all the world's most beautiful buildings and the monality of contemporary architecture is a ploy foisted on us by elites. Is essentially a more theatrical version of the obsession with traditional architecture seen in some conservative circles. Here, modernism, often embodied by its much loathed subgenre brutalism, is indicted because of its lefty bau House origins, even though it's also the face of global capital. Trump's towers included. The rationalism, functionalism and subdued material palette of the style are not an attempt to make the best for the most for least, as the modernist design maxim goes, but a cruel prank antithetical to human nature. You don't have to be a literal believer to join this party. In an August stop ed headlined why we don't build beautifully, New York Times columnist Ross Douthitt marked a milestone in Tartaria's journey to the mainstream, calling it a puckish contemporary conspiracy theory and describing himself as a semi Tartarian who sees the theory's poetic truth. I expect future civilizations to regard the break in architectural styles as indicating a more serious declension than what our contemporary self image wuld expect. Former Fox News host Tucker Carlson has embraced other aspects of the Tartarian mythos. Modern architecture, he has proclaimed is designed to oppress the human spirit and make people feel without value. On his ex hosted show, He's also said that we have no idea how or when the Pyramids were built, and the idea that there were past advanced civilizations that are a total mystery to us kind of seems to be true. Within this kind of spotlight, Tartarian restorationists have become increasingly successful at seeing their beliefs reflected in current events. After Carlson's February twenty twenty four interview with Vladimir Putin and subsequent discussion of the origins of Russia and Ukraine, some tartarians concluded that Putin is implicitly threatening to release a trove of archives that will expose the Empire's hidden history. Another high profile semi tartarian, New York Jets quarterback and vaccine skeptic Aaron Rodgers, used about the theory and a slew of others on a podcast appearance earlier this year. It's interesting when you go to a big city, he said. We play a lot of big cities, and you look at some of the architecture. You're like, man, that's effing crazy, But it doesn't match some of the other stuff in the same period. It's very strange. What is this all about? Rogers wide eyed comments largely echo the just asking questions tone of the Tartaria subreddits, where posters exchange images and conjecture without going explicitly political. That's by design. The subreddit is tightly moderated, essentially banning political posts. For amateur architecture and preservation nerds, these are hospitable forums for spitballing about cool old buildings, as well as potential gateways to a set of off kilter political beliefs. Pseudohistories like the Tartarian Empire use ambiguity in the historical record to give the conspiracy authority, says Ronald Fritz, a history professor who has written several books on myths and false histories. Examples include the persistent and often anti Semitic beliefs involving Freemasonry, the Illuminati, and other stalwarts of the conspiracy canon. Purveyors of conspiracy themed popular entertainment like the Netflix docuseries Ancient Apocalypse, often ground theories in ancient or distant events so that there are archivally inaccessible enough to make definitive repudiation difficult, but still cling to a wisp of social science credibility. Adding disciplines that are not particularly well understood, like archaeology and architectural history, allows for all manner of fevered revisionism. There's a lot more interpretation involved there than with genuine historical documents, says Fritz. Sometimes genuine historical documents can be stirred into the mix as well. One piece of evidence Tartarian Officionado's point to is a declassified nineteen fifty seven US Central Intelligence Agency file that mentioned Soviet directives to rewrite the history of Tartaria. Though this was certainly a reference to the Muslim populations of Central Asia, the word puts conspiracy theorists in the odd position of having to vouch for the veracity of the CIA when they were discussing their sworn enemy, the Soviet Union. Since the start of this year, the connection between Tartarian activity and the populist right has turned up a notch on the right wing social media platform gab and the anonymous message board four chan. Beyond Trump's florid praise for traditional architecture, Tartarius LUTH's point to other details that tell them the former president is a Tartarian emperor in waiting. Trump's Secret Service code name is Mogul, which sounds a bit like Mongol, signaling his status as the heir to Central Asian Tartarian homeland. There's a loose and zanally cinematic chain of custody that has Trump's uncle and former MIT professor John Trump analyzing Nikola Tesla's trove of Tartarian technology. One often repeated Tartarian post, a strange hybrid of poetry and a qan non style q drop, celebrates Trump's youngest son, Baron, as the heir of Tartaria. As far as we know, Trump has never publicly spoken the word Tartaria, and though believers wait expectantly for this to happen, he doesn't really need to. What make America great Again really means, to quote one believer, is bring back Tartaria. In many ways, Trumpism is right at home in this fabricated realm. Tartarian theory emerged roughly concurrent with Trump's assent to the presidency, and we have since entered a golden domed age of conspiracy and misinformation. The Trump campaign and the broadly defined populist right often launched sweeping gonzo claims that brand political enemies as unknowable and reprehensible. Others that rigged voting machines were used to steal the election, that satanic pedophiles have infiltrated the US government, that Democrats are manipulating the weather, that immigrants are eating cats and dogs. Such dark fantasies also serve to tear down traditional sources of expertise. If Tartarianism is proven to be true. It makes the experts, historians and archaeologists in the mainstream look like idiots, says Fritz. Either they missed it or for some nefarious reason, they're suppressing it. That's all part of the campaign to destroy the credibility of experts. There is an undercurrent of grievance politics in much of Tartarian content, the idea that the spoils of history are being kept away from the people that deserve them. The Great Reset that sheared the Tartarian Empire from the world echoes the anti Semitic Great Replacement. In darker corners of the Internet, occasional mentions of Hyperborean theory point toward a Tartarian final Boss, an idealized white ancestral ethno state. As with so many things, you can blame the Internet for all this. The Internet can make conspiracy theories a massive, multiplayer online game, says Neil Levy, who studies conspiracy theories as a senior Research fellow at the Uahiro Oxford Institute in the UK. For self identified conspiracy researchers, there's a vast online archive of data, visual material and texts to reinterpret, and a community of fellow searchers with which to collaborate. Barkin and Fritz also see US income inequality as another cause of the flourishing of conspiracy theories. The top one percent of Americans now earn more than the entire middle class, which does not sound like something that happens by accident. Little wonder that some people are grasping for alternative explanations. As for the content of Tartarian theory itself, culture war is often the only terrain either side of the political mainstream will agree to fight on, and the conflict demands new material to polarize around. In Tartaria its architectures turn, the conspiracy landscape is full of outlandish notions that have effectively penetrated mainstream discourse, from the climate denihilism that continues to derail carbon reduction efforts to the miasma of anti Semitic and anti immigrant tropes that elected officials routinely air to score political points. This process doesn't necessarily reflect the level of literal belief out there, says Levy, but it does indicate how helpful it would be to so fear and distrust. It may well be that Tucker Carlson thinks that zero percent of this is true, but it's still useful because it helps promote his political agenda. But for the vast majority of people without a media platform to spread the theory, conspiracy is mostly a simulacrum of political involvement, he says, a distraction that redirects energy into sectarian discourse rather than real world action. R Trump's owdes to old architecture and nods to this fringe theory a vote driver for them this election, probably not, but should he return to the presidency, there's no one better to test just how thin the veil between conspiracist delusion and the real world really is. As bosdel of at Tartaria Lives says, we are way beyond pretty buildings and mud floods.