Sue delves into the concept of scarcity brain and how it affects our daily lives. She discusses how the scarcity loop keeps us stuck in old habits and behaviours that are not serving us.

Sue explores the three components of the scarcity loop: opportunity, unpredictable rewards, and easy repeatability. She provides practical strategies for breaking the scarcity loop, such as removing opportunities, changing the rewards system, and making behaviours less easily repeatable. 

KEY TAKEAWAYS
Scarcity brain keeps most people stuck with old habits or things that aren't serving them.
The scarcity loop consists of three elements: opportunity, unpredictable reward, and easy, repeatable nature.
To break the scarcity loop, one can remove the opportunity, eliminate or make rewards boring, and disrupt the easy, repeatable nature of the habit.
Leveraging scarcity brain involves creating more opportunity, generating unpredictable rewards, and making tasks easily repeatable.
Valuing something requires hard work over a long period of time, leading to a deeper sense of fulfilment and satisfaction.

BEST MOMENTS

"The scarcity loop puts so much pressure on us unnecessarily... I want to talk about how it's causing you to make bad decisions." 

"The problem is when you have too much information, scientists have found that you start to make bad decisions." 

"I'm going to leave you with this thought... I can't help but feel that if you knew, if we all knew that we were going to die next week, we wouldn't spend it scrolling social media today." 

"You can leverage scarcity loop by starting to look at how you can insert those three elements into one of the tasks that you know you need to do, systemise it." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.net

Follow me on Instagram @Iamsueparker

Linked in https://www.linkedin.com/in/sue-parker-msc/

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue delves into the concept of scarcity brain and how it affects our daily lives. She discusses how the scarcity loop keeps us stuck in old habits and behaviours that are not serving us.
Sue explores the three components of the scarcity loop: opportunity, unpredictable rewards, and easy repeatability. She provides practical strategies for breaking the scarcity loop, such as removing opportunities, changing the rewards system, and making behaviours less easily repeatable. 
KEY TAKEAWAYS
<ul>
<li>Scarcity brain keeps most people stuck with old habits or things that aren't serving them.</li>
<li>The scarcity loop consists of three elements: opportunity, unpredictable reward, and easy, repeatable nature.</li>
<li>To break the scarcity loop, one can remove the opportunity, eliminate or make rewards boring, and disrupt the easy, repeatable nature of the habit.</li>
<li>Leveraging scarcity brain involves creating more opportunity, generating unpredictable rewards, and making tasks easily repeatable.</li>
<li>Valuing something requires hard work over a long period of time, leading to a deeper sense of fulfilment and satisfaction.</li>
</ul>
BEST MOMENTS
"The scarcity loop puts so much pressure on us unnecessarily... I want to talk about how it's causing you to make bad decisions." 
"The problem is when you have too much information, scientists have found that you start to make bad decisions." 
"I'm going to leave you with this thought... I can't help but feel that if you knew, if we all knew that we were going to die next week, we wouldn't spend it scrolling social media today." 
"You can leverage scarcity loop by starting to look at how you can insert those three elements into one of the tasks that you know you need to do, systemise it." 
VALUABLE RESOURCES
Download my FREE guide on how to become a lifestyle entrepreneur
<a href="https://sueparker.io/how-to-start-lifestyle-business-lm">https://sueparker.io/how-to-start-lifestyle-business-lm</a>
Visit my website <a href="https://sueparker.io">https://sueparker.net</a>
Follow me on Instagram @Iamsueparker
Linked in https://www.linkedin.com/in/sue-parker-msc/
I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 
I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.
I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 
I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.

The Lifestyle Entrepreneur podcast, hosted by entrepreneur, global speaker & upcoming author Sue Parker. A show that offers a fresh perspective on creating a business that works for your dream life and escaping the 9-5. 

Layered with deep and powerful personal development. Join me to challenge old beliefs, and share fresh perspectives on business, designed to improve the quality of your life. 

We’re in an entrepreneurial age and following the great resignation the topics are very relevant. With occasional emotionally charged rants.

Bringing together inspiring real life success stories and intense short trainings, revealing how you can start your lifestyle business. 

I’m on a mission to expose opportunities beyond the outdated traditional career. And believe that you have unleashed potential to create a business that works for your dream lifestyle, with more freedom, more time and more money.

Join me to talk about mindset, entrepreneurship, escaping the 9-5, business & more. 

Hit Subscribe. 

ABOUT THE HOST

Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author. 

Opener of the WIT Global conference and empowering others in over 50 countries. 

She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.

Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.

Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.

Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.

Website: https://sueparker.io/

Instagram: https://www.instagram.com/iamsueparker/

TikTok: https://www.tiktok.com/@iamsueparker

The Lifestyle Entrepreneur podcast, hosted by entrepreneur, global speaker &amp; upcoming author Sue Parker. A show that offers a fresh perspective on creating a business that works for your dream life and escaping the 9-5. 
Layered with deep and powerful personal development. Join me to challenge old beliefs, and share fresh perspectives on business, designed to improve the quality of your life. 
We’re in an entrepreneurial age and following the great resignation the topics are very relevant. With occasional emotionally charged rants.
Bringing together inspiring real life success stories and intense short trainings, revealing how you can start your lifestyle business. 
I’m on a mission to expose opportunities beyond the outdated traditional career. And believe that you have unleashed potential to create a business that works for your dream lifestyle, with more freedom, more time and more money.
Join me to talk about mindset, entrepreneurship, escaping the 9-5, business &amp; more. 
Hit Subscribe. 
ABOUT THE HOST
Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author. 
Opener of the WIT Global conference and empowering others in over 50 countries. 
She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.
Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.
Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.
Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income &amp; more.
Website: <a href="https://sueparker.io/">https://sueparker.io/</a>
Instagram: <a href="https://www.instagram.com/iamsueparker/">https://www.instagram.com/iamsueparker/</a> 
TikTok: <a href="https://www.tiktok.com/@iamsueparker">https://www.tiktok.com/@iamsueparker</a>

Lifestyle Entrepreneur

I’m on a mission to be one of the most empowering podcasts you will listen to this year, because I believe that when you take control you can create your dream life. 

Screw settling for less. This isn’t wishing for the things to happen. Or waiting for someone to do it for you. This is about building a strong mindset, feeling energised with motivation and confidence to manifest your dream life on your terms. 

No more self sabotage, we’re going to face fears, get clarity, focused and productive. 

So that we can ALL step powerfully into our future self. 

Then you can create all the financial freedom, success and happiness you deserve. 

Kickstarting a twice weekly show with research and guests I’ll delve into the psychology, neuroscience, behaviour studies and personal development wisdom in all of these areas. 

Together with stories of people who have created wealth & financial freedom. 

Who Is Your Host?

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. 

Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. 

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. 

Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. 

Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design. 

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. 

Important Links:

DM / follow me: 

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

I’m on a mission to be one of the most empowering podcasts you will listen to this year, because I believe that when you take control you can create your dream life. 
Screw settling for less. This isn’t wishing for the things to happen. Or waiting for someone to do it for you. This is about building a strong mindset, feeling energised with motivation and confidence to manifest your dream life on your terms. 
No more self sabotage, we’re going to face fears, get clarity, focused and productive. 
So that we can ALL step powerfully into our future self. 
Then you can create all the financial freedom, success and happiness you deserve. 
Kickstarting a twice weekly show with research and guests I’ll delve into the psychology, neuroscience, behaviour studies and personal development wisdom in all of these areas. 
Together with stories of people who have created wealth &amp; financial freedom. 
Who Is Your Host?
Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality &amp; diversity champion, Sue went from burnout to breakthrough. 
Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. 
She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. 
Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. 
Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design. 
I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. 
Important Links:
DM / follow me: 
Linkedin: <a href="https://www.linkedin.com/in/sue-parker-msc/" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/sue-parker-msc/&amp;source=gmail&amp;ust=1710339113419000&amp;usg=AOvVaw0_98AclVIIY5hlwXBEGp6f">https://www.linkedin.com/in/sue-parker-msc/</a>
Instagram: <a href="https://www.instagram.com/iamsueparker/" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/iamsueparker/&amp;source=gmail&amp;ust=1710339113422000&amp;usg=AOvVaw2Qt7GlF68vOQqXPmmnatOS">https://www.instagram.com/iamsueparker/</a>
Website: <a href="https://sueparker.net/" data-saferedirecturl="https://www.google.com/url?q=https://sueparker.net&amp;source=gmail&amp;ust=1710339113422000&amp;usg=AOvVaw06Gm7bQ4FO5_qwEMKDSlfN">https://sueparker.net</a>

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