Superbalist explains its “programmatic” approach to marketing and its use of machine learning to accurately predict its customers’ future behaviour.

The world is changing; so in 2019 Absa has introduced a series of events featuring high-level thinking around Consumer Goods and Services, Agriculture, Telecommunications, Mining and Energy and Infrastructure. Keep revisiting www.absainsights.co.za as the bank shares insights from these events to help you navigate the ever-shifting trends that are shaping the economy.