One of the best ways to consume content nowadays is through podcasts. Not only does it save time, but it also helps you grasp ideas easier since you hear the emotions in the conversations. 

In this collaborative episode, Catherine is joined by the Keep It Real with Khadija Podcast host, who is none other than Khadija, to talk about the world of podcasting – from pre-planning to producing to publishing. They talk about how to scout guests, how to select the best VA, why people choose podcasts over radio, how to make a business thrive, and many more. There is also some unwritten podcasting etiquettes between podcasters which you might need to know. Then after the insightful discussion, Catherine plays Khadija’s Yes or No game at the end so listen in! 

KEY TAKEAWAYS 
As podcasters, where do Khadija and Catherine get their awesome guests?  
Khadija, for one, used the VIVA Club (link below) to find the most reliable virtual assistant she will work with. Guests are then selected by them, the hosts, for the VA’s to contact them.  
For Catherine, it also helps that she connects to most of the guests through social media platforms to get a chance to engage with them and tell them how your podcast can help them show how relevant they are. 
Stay in touch with your guests (and other podcasters who also invited the guest). Plan out when the content (i.e. audio/video) will be published and make sure it won’t cross with the launch of his other podcast guesting’s. You don’t want to anger other podcasters while getting the maximum engagement for your episode as much as possible. In addition, your guests might also know someone who can also offer a fresh perspective related to your podcast. 
Why do people prefer podcasts over radio nowadays? People love authenticity, the smooth informal flow of conversations. It’s easier to trust people who can be themselves easily. 
You can’t too much pressure on yourself in growing your business. For most, the first business they’ve manage was more of a big business course—learning what to do and not to do, correcting mistakes, and so on. 

BEST MOMENTS 
“When you want to be successful, time is of the essence.” 
“Podcasting is a natural fit for collaborations.” 
“Everyone knows someone who knows one.” 
“You can’t copyright knowledge.” 
“Having a leveraged lifestyle for me is doing minimal work while having maximum money.” 

VALUABLE RESOURCES 
https://www.keepitrealwithkhadija.com/ 
Leveraged Lifestyle Facebook Community - bit.ly/llocfbgroup  
The Very Important Virtual Assistant (VIVA) Club Facebook Group - VIVA Club 
https://www.progressiveproperty.co.uk 
I'm Worth More: Realize Your Value. Unleash Your Potential by Rob Moore on Amazon 
Life Leverage: How to Get More Done in Less Time, Outsource Everything & Create Your Ideal Mobile Lifestyle by Rob Moore on Amazon 

ABOUT THE GUEST 

Khadija Kalifa is a ‘serious Mumpreneur, BBC Apprentice 2018 finalist, blogger, Motivational speaker and Business mentor and consultant’. She also hosts her own podcast, Keep it Real With Khadija, where she interviews various entrepreneurs and thought leaders in different industries. 
Khadija Kalifa Official Website - https://www.keepitrealwithkhadija.com/ 

ABOUT THE HOST 

Catherine Turner 

Catherine is an iTunes No.1 podcast host of Leveraged Lifestyle, entrepreneur, businesswoman, an Inspirational Speaker, world record holder, Co-Director of Ideal-Collective.com and a mum of 2! 

Catherine quit being an employee in 2013, after working more than 50+ hours on average a week, over 3 jobs. Jobs, hours and a lifestyle which led to a diagnosis of clinical depression before the age of 25. 

In 2011/12 Catherine discovered the power of investing in property, and tried many different property investment strategies over the years, finally settling on Serviced Accommodation in 2015, which has now grown from one unit in her home town of Chelmsford, Essex to over 50 across the UK, helping investors, landlords and developers create a better return on their money or property. 

This year, Catherine and her husband Stephen, also her business partner, joined forces with the Directors of LoLite Homes to create the Ideal-Collective.com, which is all about leveraging the services and knowledge of all four Directors when it comes to Serviced Accommodation, Social Media, Finance & Virtual Assistants. 

Catherine started Leveraged Lifestyle podcast to give business owners and those not leading their ideal lifestyle, to learn the mindset and skillset it takes to create a lifestyle of Freedom, by leveraging time, money & knowledge and using outsourcing and systemisation. 

 

CONTACT METHOD 

Media@ideal-collective.com   

http://www.ideal-collective.com  

www.instagram.com/catherineannt  

www.facebook.com/catherineturnerspeaker  

www.linkedin.com/in/catherineturnerspeaker  

One of the best ways to consume content nowadays is through podcasts. Not only does it save time, but it also helps you grasp ideas easier since you hear the emotions in the conversations.&nbsp;
In this collaborative episode, Catherine&nbsp;is joined&nbsp;by the Keep It Real with Khadija Podcast host, who is none other than Khadija, to talk about the world of podcasting &ndash; from&nbsp;pre-planning to&nbsp;producing to publishing. They talk about how to scout guests,&nbsp;how to select the best VA,&nbsp;why people choose podcasts over radio, how to make a business&nbsp;thrive,&nbsp;and many more.&nbsp;There is also some unwritten podcasting etiquettes between&nbsp;podcasters&nbsp;which you&nbsp;might need to know.&nbsp;Then after the insightful discussion,&nbsp;Catherine plays Khadija&rsquo;s Yes or No game&nbsp;at the end&nbsp;so listen in!&nbsp;
KEY TAKEAWAYS&nbsp;
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">As&nbsp;podcasters, where do Khadija and Catherine get their awesome guests?&nbsp;&nbsp;</li>
</ul>
<ul>
<li data-leveltext="o" data-font="Courier New" data-listid="5" aria-setsize="-1" data-aria-posinset="1" data-aria-level="2">Khadija, for one, used the VIVA Club (link below) to find the most reliable virtual assistant she will work with. Guests&nbsp;are then selected&nbsp;by them, the hosts, for the VA&rsquo;s&nbsp;to contact&nbsp;them.&nbsp;&nbsp;</li>
<li data-leveltext="o" data-font="Courier New" data-listid="5" aria-setsize="-1" data-aria-posinset="2" data-aria-level="2">For Catherine, it also helps that she connects to most of the guests through social media platforms to&nbsp;get a chance&nbsp;to engage with them and tell them how your podcast&nbsp;can help them&nbsp;show how relevant they are.&nbsp;</li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Stay in touch with your guests&nbsp;(and other&nbsp;podcasters&nbsp;who also invited the guest).&nbsp;Plan out when the content (i.e. audio/video) will&nbsp;be published&nbsp;and make sure it won&rsquo;t cross with the launch of his other podcast guesting&rsquo;s.&nbsp;You don&rsquo;t want to anger other&nbsp;podcasters&nbsp;while&nbsp;getting&nbsp;the maximum engagement for your episode as much as possible. In addition, your guests might&nbsp;also&nbsp;know someone who can also offer a fresh perspective related to your podcast.&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="5" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Why&nbsp;do people prefer podcasts over radio nowadays? People love authenticity, the smooth informal flow of conversations. It&rsquo;s easier to trust people who can be themselves&nbsp;easily.&nbsp;</li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">You can&rsquo;t too much pressure on yourself in growing your business. For most, the first business they&rsquo;ve&nbsp;manage&nbsp;was more of a big business course&mdash;learning what to do and not to do, correcting mistakes, and so on.&nbsp;</li>
</ul>
BEST MOMENTS&nbsp;
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">&ldquo;When you want to&nbsp;be successful,&nbsp;time is of the essence.&rdquo;&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="4" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">&ldquo;Podcasting is a natural fit for collaborations.&rdquo;&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="4" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">&ldquo;Everyone knows someone who knows one.&rdquo;&nbsp;</li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">&ldquo;You can&rsquo;t copyright knowledge.&rdquo;&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="4" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">&ldquo;Having a leveraged lifestyle for me is doing minimal work while having maximum money.&rdquo;&nbsp;</li>
</ul>
VALUABLE RESOURCES&nbsp;
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><a href="https://www.keepitrealwithkhadija.com/">https://www.keepitrealwithkhadija.com/</a>&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">Leveraged Lifestyle Facebook Community -&nbsp;<a href="http://bit.ly/llocfbgroup">bit.ly/llocfbgroup</a>&nbsp;&nbsp;</li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">The Very Important Virtual Assistant (VIVA) Club Facebook Group -&nbsp;<a href="https://www.facebook.com/groups/2003141413279492/">VIVA Club</a>&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><a href="https://www.progressiveproperty.co.uk/">https://www.progressiveproperty.co.uk</a>&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">I'm Worth More:&nbsp;Realize&nbsp;Your Value. Unleash Your Potential by Rob Moore&nbsp;on&nbsp;<a href="https://www.amazon.com/Im-Worth-More-Realize-Potential-ebook/dp/B07NCZ1HP6">Amazon</a>&nbsp;</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">Life Leverage: How to Get More Done in Less Time, Outsource Everything &amp; Create Your Ideal Mobile Lifestyle&nbsp;by Rob Moore on&nbsp;<a href="https://www.amazon.com/Life-Leverage-Outsource-Everything-Lifestyle-ebook/dp/B01CD2ANC2">Amazon</a>&nbsp;</li>
</ul>
ABOUT THE GUEST&nbsp;
Khadija&nbsp;Kalifa&nbsp;is a &lsquo;serious&nbsp;Mumpreneur, BBC Apprentice 2018 finalist, blogger, Motivational speaker and Business mentor and consultant&rsquo;. She also hosts her own podcast, Keep it Real With Khadija, where she interviews various entrepreneurs and thought leaders in different industries.&nbsp;
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Khadija&nbsp;Kalifa&nbsp;Official Website -&nbsp;<a href="https://www.keepitrealwithkhadija.com/">https://www.keepitrealwithkhadija.com/</a>&nbsp;</li>
</ul>
ABOUT THE HOST&nbsp;
Catherine Turner&nbsp;
Catherine is an iTunes No.1 podcast host of Leveraged Lifestyle, entrepreneur, businesswoman, an Inspirational Speaker, world record holder, Co-Director of Ideal-Collective.com and a mum of 2!&nbsp;
Catherine quit being an employee in 2013, after working more than 50+ hours on average a week, over 3 jobs. Jobs, hours and a lifestyle which led to a diagnosis of clinical depression before the age of 25.&nbsp;
In 2011/12 Catherine discovered the power of investing in property, and tried many different property investment strategies over the years, finally settling on Serviced Accommodation in 2015, which has now grown from one unit in her home town of Chelmsford, Essex to over 50 across the UK, helping investors, landlords and developers create a better return on their money or property.&nbsp;
This year, Catherine and her husband Stephen, also her business partner, joined forces with the Directors of&nbsp;LoLite&nbsp;Homes to create the Ideal-Collective.com, which is all about leveraging the services and knowledge of all four Directors when it comes to Serviced Accommodation, Social Media, Finance &amp; Virtual Assistants.&nbsp;
Catherine started Leveraged Lifestyle podcast to give business owners and those not leading their ideal lifestyle, to learn the mindset and skillset it takes to create a lifestyle of Freedom, by leveraging time, money &amp; knowledge and using outsourcing and systemisation.&nbsp;
 &nbsp;
CONTACT METHOD&nbsp;
Media@ideal-collective.com&nbsp; &nbsp;
<a href="http://www.ideal-collective.com/">http://www.ideal-collective.com</a> &nbsp;
<a href="http://www.instagram.com/catherineannt">www.instagram.com/catherineannt</a> &nbsp;
<a href="http://www.facebook.com/catherineturnerspeaker">www.facebook.com/catherineturnerspeaker</a> &nbsp;
<a href="http://www.linkedin.com/in/catherineturnerspeaker">www.linkedin.com/in/catherineturnerspeaker</a> &nbsp;

Discover the mindset & skillset it takes for you to create your ideal leveraged lifestyle – whatever that might look like for you. Through leveraging Time, Money & Knowledge you can unlock your ultimate lifestyle, not just in business and work, but in your personal life too.
 
Hosted by entrepreneur, speaker, world record holder, multiple business owner, wife, mum & globetrotter: Catherine Turner. 

You will hear interviews with masters of business, experts in their field, multimillionaires, world travelers and probably, a few curveballs along the way. 

Leveraged Lifestyle will distill for you how they’ve got there, what it took, how you can do it too, and what inspires, motivates and gets them in action to live their Ultimate Leveraged Lifestyle. 

Plus, practical episodes, tips and examples of how you can create your Ultimate Leveraged Lifestyle, whatever that might look like for you. Because I believe there is no one version. 

My mission with this Podcast, is, to enable everyone to live their Ultimate Leveraged Lifestyle, and to give you all of the tools and resources to help you get there. 

To continue the conversation & be part of the Leveraged Lifestyle Online Global Community, join us at bit.ly/llocfbgroup

Through leveraging Time, Money & Knowledge you can unlock your ultimate lifestyle, not just in business and work, but in your personal life too.

Leveraged Lifestyle Podcast

Discover the mindset & skillset it takes for you to create your ideal leveraged lifestyle – whatever that might look like for you. Through leveraging Time, Money & Knowledge you can unlock your ultimate lifestyle, not just in business and work, but in your personal life too. Hosted by entrepreneur, speaker, world record holder, multiple business owner, wife, mum & globetrotter: Catherine Turner. You will hear interviews with masters of business, experts in their field, multimillionaires, world travelers and probably, a few curveballs along the way. Leveraged Lifestyle will distill for you how they’ve got there, what it took, how you can do it too, and what inspires, motivates and gets them in action to live their Ultimate Leveraged Lifestyle. Plus, practical episodes, tips and examples of how you can create your Ultimate Leveraged Lifestyle, whatever that might look like for you. Because I believe there is no one version. My mission with this Podcast, is, to enable everyone to live their Ultimate Leveraged Lifestyle, and to give you all of the tools and resources to help you get there. To continue the conversation & be part of the Leveraged Lifestyle Online Global Community, join us at bit.ly/llocfbgroup

Discover the mindset &amp; skillset it takes for you to create your ideal leveraged lifestyle – whatever that might look like for you. Through leveraging Time, Money &amp; Knowledge you can unlock your ultimate lifestyle, not just in business and work, but in your personal life too. Hosted by entrepreneur, speaker, world record holder, multiple business owner, wife, mum &amp; globetrotter: Catherine Turner. You will hear interviews with masters of business, experts in their field, multimillionaires, world travelers and probably, a few curveballs along the way. Leveraged Lifestyle will distill for you how they’ve got there, what it took, how you can do it too, and what inspires, motivates and gets them in action to live their Ultimate Leveraged Lifestyle. Plus, practical episodes, tips and examples of how you can create your Ultimate Leveraged Lifestyle, whatever that might look like for you. Because I believe there is no one version. My mission with this Podcast, is, to enable everyone to live their Ultimate Leveraged Lifestyle, and to give you all of the tools and resources to help you get there. To continue the conversation &amp; be part of the Leveraged Lifestyle Online Global Community, join us at bit.ly/llocfbgroup

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