Pink shows up everywhere in October, but at The Rose, it means more than awareness. It means mammograms, patient navigation, gas cards, and care for women who might otherwise go without.

In this episode, The Rose CEO Angie Lane talks with fundraising manager Shannon McNair about Breast Cancer Awareness Month and the community partners who make the mission possible. They highlight Nice Winery’s Rosé, Serve Up a Cure, Little Woodrow’s Pink Parties, Alief ISD, Rudy’s Pink Cups, Tacos A Go Go, and the individuals, businesses, schools, churches, and fitness groups who raise money all year long.

Shannon explains why every gift matters, from a few dollars to a major fundraiser, and why unrestricted community support helps The Rose respond when a woman needs a mammogram, help getting to treatment, or patient navigation.

Share this episode with family and friends, and consider making a donation at therose.org.

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Key Questions Answered

1. Why is October such a busy and important month for The Rose?

2. Why do more women schedule mammograms during Breast Cancer Awareness Month than during any other month?

3. How does Nice Winery’s Rosé campaign support breast health care at The Rose?

4. What is Serve Up a Cure, and how has its 25-year tennis tournament helped fund more than 5,000 mammograms?

5. How are Little Woodrow’s locations across Texas using Pink Parties, raffles, T-shirts, and hats to support The Rose?

6. How do Alief ISD, Rudy’s Bar-B-Q, Tacos A Go Go, Galveston partners, and other local businesses help women access breast health care?

7. Can an individual, school, church, gym, workplace, or hobby group host a fundraiser for The Rose?

8. Why are unrestricted donations so important for women who need mammograms, patient navigation, gas cards, or support getting to treatment?

9. How can shoppers make sure a pink-ribbon purchase is actually supporting a breast cancer organization?

10. How can listeners support The Rose throughout the year, even outside Breast Cancer Awareness Month?