Board Chair Shannon Wiesedeppe carries a deep family history of breast cancer into every decision she helps make at The Rose. From hurricanes and COVID to a Co-Founder and CEO transition, she keeps The Rose focused on access, reimbursement realities, mobile coaches, and identical care for uninsured and insured women.
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Key Questions Answered
1. How Shannon was recruited to The Rose board through Junior League connections and early exposure to the mission.
2. What roles she has held within the Junior League and how that prepared her for board leadership.
3. How her family’s multi generational breast cancer history shapes her personal vigilance and advocacy.
4. What major events The Rose has weathered during her board tenure, including hurricanes, COVID, and large anonymous gifts.
5. How the board and staff worked together creatively to keep services going when many nonprofits closed.
6. Why the board chair role is central to managing CEO transitions and aligning leadership with the strategic plan.
7. How collaboration and partnerships can extend The Rose’s services and why those relationships take patience and persistence.
8. What Shannon learned about insurance, government funding, and reimbursement and how these dynamics affect breast imaging access.
9. Why awareness and education remain urgent even after forty years, especially for women reaching screening age for the first time.
10. What single message she wants women to hear about The Rose’s role as a partner in making mammograms and next steps less stressful.
Timestamped Overview00:00 Board service, crises, and change
01:20 Joining The Rose board through Junior League connections
03:00 Family breast cancer history and personal vigilance
04:30 Surviving hurricanes, COVID, and funding shocks
06:00 Staff grit, creative problem solving, and board support
09:00 CEO oversight and navigating a founder transition
11:00 Strategic plan, partnerships, and collaborations
21:00 Learning reimbursement, funding, and insurance realities
24:00 Awareness, myths, and reaching each new generation
27:00 Why The Rose matters, access, and mobile mammography
29:00 Core message: The Rose as a partner through stressful care

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