In this episode, Jo & Vicky sit down to share their experience of using online spaces to create passive income for their dog businesses. They dive deep into the realities of creating and marketing dog training courses and also provide information on the membership and Live training session models.

By the end of the episode, you will have a clear understanding of the pros and cons of using online spaces to create passive income. It will enable you to work out whether it is worth doing for your business, what the best approach and how to make it happen.

KEY TAKEAWAYS

• Creating a dog training course does have the potential to generate some passive income.
• The average conversion rate, even if you have an email list of active followers is only between 7 and 10%. So, you need a big list to generate enough buyers.
• It takes a lot of upfront work to build a big enough list to sell to.
• Content creation and marketing will consume more of your time than you think.
• When people do buy, if you do not offer them some support, the chances are they will not complete the course, which is disheartening.
• The membership model can include support but running it will take up some of your time.
• Sharing live training has some advantages over delivering a standard course.
• Do your research, and make sure that there is demand for what you are thinking of delivering.
• Whatever you deliver has to be suitable for your audience.
• During the research phase find out what people want and how they want it to be delivered.

BEST MOMENTS

“To make something like that work you need a very large audience.”

“You need proof of concept.”

“You have to know exactly what that course, that membership does. How does it support somebody? ”

“When you're putting the customer at the heart of everything you make your service that much more attractive, and you can absolutely do that in the online space.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.