Kelly has recently finished reading Mark Manson’s new book, The Subtle Art of Not giving a F*** and was struck hard by what he calls Manson’s Law of Avoidance.

So aside from the fact that Kel now wants to discover and name a law of something (Exeter’s Law of Providing Value in Conversation has a nice ring to it?) the law itself really struck a chord.

Manson explains that, “The more something threatens your identity, the more you will avoid doing it.”

“That means that the more something threatens to change how you view yourself, how you believe yourself to be, the more you will procrastinate ever getting around to doing it.”

Given recent episodes where Kelly and Brooke have discussed change and assumptions and the pain involved in shifting our habits, this is an awesome topic to dive deep in to. Not surprisingly, they come at it from very different places.

Kelly from a place of personal improvement and Brooke from a place of fear. What neither of them really expected though was for it to be so uncomfortable, and to delve in to the idea of not being universally liked.

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