The WNBA is officially a Cannes conversation now.

This episode gets into why women’s sports suddenly became one of the hottest topics at Cannes Lions and more specifically - LIONS Sport -  what brands are seeing in the space, and how the WNBA went from “niche” to impossible to ignore.

We also talk:
– what it actually feels like being inside Cannes Lions and Cannes Lions SPORT for the first time
– why women’s sports fans move differently than traditional audiences
– the gap between brands finally noticing vs actually understanding the space
– athlete branding, internet culture, and why authenticity matters more than ever
– and somehow… French fashion, The People's Princess, berets, King’s Cup, and “professionalism” all become major topics too

Learn more about LIONS Sport HERE!
https://www.canneslions.com/festival/experiences/lions-sport?utm_medium=referral&utm_source=pr_dailyw_podcast_lionssport&utm_campaign=lions%7Ccanli2026%7Cevents-lions-cl26-pr-dailyw-podcast-lionssport%7C%7C&utm_term=

The WNBA is officially a Cannes conversation now.
This episode gets into why women&rsquo;s sports suddenly became one of the hottest topics at Cannes Lions and more specifically - LIONS Sport - &nbsp;what brands are seeing in the space, and how the WNBA went from &ldquo;niche&rdquo; to impossible to ignore.
We also talk: &ndash; what it actually feels like being inside Cannes Lions and Cannes Lions SPORT for the first time &ndash; why women&rsquo;s sports fans move differently than traditional audiences &ndash; the gap between brands finally noticing vs actually understanding the space &ndash; athlete branding, internet culture, and why authenticity matters more than ever &ndash; and somehow&hellip; French fashion, The People's Princess, berets, King&rsquo;s Cup, and &ldquo;professionalism&rdquo; all become major topics too
Learn more about LIONS Sport HERE! https://www.canneslions.com/festival/experiences/lions-sport?utm_medium=referral&amp;utm_source=pr_dailyw_podcast_lionssport&amp;utm_campaign=lions%7Ccanli2026%7Cevents-lions-cl26-pr-dailyw-podcast-lionssport%7C%7C&amp;utm_term=

Welcome to Let Her Shoot — the unapologetic, unfiltered weekly deep dive into the wildest, boldest, and most game-changing stories in women’s sports. Hosted by women’s hoops expert Trysta Krick and sports content producer Sarah Chovnick, this isn’t your watered down recap show. It’s opinionated, it’s raw, and it’s all love. No fluff. Just real talk, real coverage, and real respect for the game. So whether you’re here for the game, the gossip, or the greatness — follow for more takes that go way beyond the stat sheet.

New episodes every week.

Let Her Shoot

Welcome to Let Her Shoot — the unapologetic, unfiltered weekly deep dive into the wildest, boldest, and most game-changing stories in women’s sports. Hosted by women’s hoops expert Trysta Krick and sports content producer Sarah Chovnick, this isn’t your watered down recap show. It’s opinionated, it’s raw, and it’s all love. No fluff. Just real talk, real coverage, and real respect for the game. So whether you’re here for the game, the gossip, or the greatness — follow for more takes that go way beyond the stat sheet.

New episodes every week.

The WNBA Is Taking Over Cannes and SO ARE WE

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/0dbd7ac0-3804-47ec-bb27-b4570184313a/transcript