What if your biggest competitor isn’t another business, another leader or someone offering exactly what you do?

What if it’s irrelevance?

In a world where customer expectations, technology, workplaces and buying behaviour are constantly changing, being good at what you do is no longer enough. The bigger question is whether the value you bring is still relevant to what people need today - and where they’re heading tomorrow.

In this episode of Leading You, I share a snapshot of my keynote on relevance and explore why successful people, leaders and businesses can be particularly vulnerable to becoming irrelevant.

Using Kodak as an example, I look at what happens when we become more focused on protecting what made us successful than questioning what needs to come next.

I also explore two of the biggest threats to relevance: busyness and playing not to lose. When we’re constantly delivering, reacting and managing what’s immediately in front of us, we stop looking up at what’s changing, out at what our clients or organisations need and ahead at what we need to become.

In this episode:
Why irrelevance may be your biggest competitor
How yesterday’s success can become tomorrow’s limitation
Why busyness can make us dangerously short-sighted
What happens when we start playing not to lose
Why staying relevant doesn’t mean chasing every trend
The importance of communicating your value, not simply what you do
Why your thinking demonstrates your future value
My Relevance Reset: Look Up, Look Out and Look Ahead

 

Time Stamps

00:00 Welcome and Setup
01:02 Irrelevance as Rival
02:07 Kodak Cautionary Tale
05:06 Why Leaders Disappear
06:48 Two Relevance Killers
10:46 Relevance Reset Framework
11:18 Look Up and Position
12:13 Look Out and Communicate
13:24 Look Ahead and Adapt
14:35 Choose Relevance Daily
15:24 Wrap Up and Invitation

 

Links:

Learn more about my group coaching program here
Get the Clarity Compass here

 

Connect with Julie:
LinkedIn: https://www.linkedin.com/in/julie-hyde/
Instagram: @juliehydeleads
Website: https://juliehyde.com.au

What if your biggest competitor isn&rsquo;t another business, another leader or someone offering exactly what you do?
What if it&rsquo;s irrelevance?
In a world where customer expectations, technology, workplaces and buying behaviour are constantly changing, being good at what you do is no longer enough. The bigger question is whether the value you bring is still relevant to what people need today - and where they&rsquo;re heading tomorrow.
In this episode of&nbsp;Leading You, I share a snapshot of my keynote on relevance and explore why successful people, leaders and businesses can be particularly vulnerable to becoming irrelevant.
Using Kodak as an example, I look at what happens when we become more focused on protecting what made us successful than questioning what needs to come next.
I also explore two of the biggest threats to relevance:&nbsp;busyness and playing not to lose. When we&rsquo;re constantly delivering, reacting and managing what&rsquo;s immediately in front of us, we stop looking up at what&rsquo;s changing, out at what our clients or organisations need and ahead at what we need to become.
In this episode:
<ul>
<li>Why irrelevance may be your biggest competitor</li>
<li>How yesterday&rsquo;s success can become tomorrow&rsquo;s limitation</li>
<li>Why busyness can make us dangerously short-sighted</li>
<li>What happens when we start playing not to lose</li>
<li>Why staying relevant doesn&rsquo;t mean chasing every trend</li>
<li>The importance of communicating your value, not simply what you do</li>
<li>Why your thinking demonstrates your future value</li>
<li>My&nbsp;Relevance Reset: Look Up, Look Out and Look Ahead</li>
</ul>
&nbsp;
Time Stamps
00:00 Welcome and Setup 01:02 Irrelevance as Rival 02:07 Kodak Cautionary Tale 05:06 Why Leaders Disappear 06:48 Two Relevance Killers 10:46 Relevance Reset Framework 11:18 Look Up and Position 12:13 Look Out and Communicate 13:24 Look Ahead and Adapt 14:35 Choose Relevance Daily 15:24 Wrap Up and Invitation
&nbsp;
Links:
Learn more about my&nbsp;group coaching program&nbsp;<a href="https://juliehyde.com.au/leadher-mastermind" data-href="https://juliehyde.com.au/leadher-mastermind">here</a> Get the&nbsp;Clarity Compass&nbsp;<a href="https://programs.juliehyde.com.au/programs/claritycompass/" data-href="https://programs.juliehyde.com.au/programs/claritycompass/">here</a>
&nbsp;
Connect with Julie: LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/julie-hyde/">https://www.linkedin.com/in/julie-hyde/</a> Instagram:<a href="https://www.instagram.com/juliehydeleads/">&nbsp;@juliehydeleads</a> Website:&nbsp;<a href="https://juliehyde.com.au/">https://juliehyde.com.au</a>

Want to know the secret to confident and successful leadership?

Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.

There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.

I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.

Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.

Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

Want to know the secret to confident and successful leadership?
Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.
There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.
I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.
Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.
Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.

A Podcast dedicated to business owners and leaders to inspire you to make it count

Leading You

Want to know the secret to confident and successful leadership?
Every week, Leading You showcases leadership of all kinds and you get the scoop on how to be an effective, modern leader who makes an impact.
There’s one thing we all have in common. We’re all leaders. First and foremost, you’re a leader of you. You don’t need a title to be a leader. Leadership is a mindset which anyone can adopt to create influence. The more leaders the world has, the better it will be.
I'll let you into something I know to be true - You can’t be a leader of others unless you’re a leader of self first. So if you want to have impact that leads to prosperity and happiness, it all starts with you. With your mindset and personal leadership toolbox, which Leading You will help you build up.
Leading you is hosted by Julie Hyde, an entrepreneur, corporate drop out and passionate leader. Julie knows one thing: you can’t control what happens to you but you can control how you respond. It’s why Leading You is important.
Each week, guests share their secret sauce. They reveal their roadmaps to success. How they’ve stayed anchored to who they are, insights into their courage and resilience and how to be emotionally and behaviourally agile. It’s a conversation, not an interrogation, and you’ll hear the human side of household names.