Customer Experience: the great reset

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Published Sep 28, 2021, 3:00 AM

As we emerge from the pandemic and associated restrictions, Moira Clark, Professor of Strategic Marketing at Henley Business School and Director of the Henley Centre of Customer Management, discusses the changing expectations of customers who are increasingly demanding, confident and grumpy.  How can companies best serve the ‘want-it-now’ generation.

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Leading Edge

Leading Edge is a series of podcasts that gets inside the heads of great leaders. Thomas Mason, busi 
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