Steve Baird is a whip-smart operator. He works through challenges, finds quick solutions, leads with trust and is always supporting his team. Steve has spent 17 years in airline marketing, ten at Qantas and seven at Virgin, as Head of Marketing for the Velocity Frequent Flyer program. 

He tells host Lisa Alexander AM, about his time in the eye of the storm as COVID ripped through the travel industry in 2020, and the leadership experience he called on during that unprecedented time. 

But it was during his years at Virgin that he was able to shift a culture ripe for change, enabling himself and his team to kick some serious goals. 

Steve's pedigree too, is without reproach. His father, Bruce Baird AM, was a former deputy leader of the NSW Liberal party, his brother, Mike Baird, is the former Premier of NSW, and his sister is ABC journalist and writer, Julia Baird. But he says it was his mum who was his biggest influence.

Steve is without question the person you want on your side, leading the team.

 

Leading Conversations is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

Steve Baird is a whip-smart operator. He works through challenges, finds quick solutions, leads with trust and is always supporting his team. Steve has spent 17 years in airline marketing, ten at Qantas and seven at Virgin, as Head of Marketing for the Velocity Frequent Flyer program.&nbsp;
He tells host Lisa Alexander AM, about his time in the eye of the storm as COVID ripped through the travel industry in 2020, and the leadership experience he called on during that unprecedented time.&nbsp;
But it was during his years at Virgin that he was able to shift a culture ripe for change, enabling himself and his team to kick some serious goals.&nbsp;
Steve's pedigree too, is without reproach. His father, Bruce Baird AM, was a former deputy leader of the NSW Liberal party, his brother, Mike Baird, is the former Premier of NSW, and his sister is ABC journalist and writer, Julia Baird. But he says it was his mum who was his biggest influence.
Steve is without question the person you want on your side, leading the team.
&nbsp;
Leading Conversations is produced by:
SoundCartel <a href="https://soundcartel.com.au/">soundcartel.com.au</a> +61 3 9882 8333

Leading Conversations, now in its third season, is still providing a front-row seat into how top executives, in concert with Leading Teams, have influenced and managed cultural change, from local businesses to some of Australia’s biggest brands. Each episode explores the issues driving the need for change and how commitment, honest conversations, and leadership development, can support cultural transformation. An incredibly rewarding and at times, challenging journey. 

Leading Conversations, now in its third season, is still providing a front-row seat into how top executives, in concert with Leading Teams, have influenced and managed cultural change, from local businesses to some of Australia’s biggest brands. Each episode explores the issues driving the need for change and how commitment, honest conversations, and leadership development, can support cultural transformation. An incredibly rewarding and at times, challenging journey.

Leading Conversations

Leading Conversations gives you a front row seat into how top executives influenced cultural change across some of Australia’s biggest brands. Each episode explores their leadership growth and commitment to supporting cultural transformation, a rewarding and at times, challenging journey. 

Leading Conversations gives you a front row seat into how top executives influenced cultural change across some of Australia&rsquo;s biggest brands. Each episode explores their leadership growth and commitment to supporting cultural transformation, a rewarding and at times, challenging journey.&nbsp;