What does it take to turn a simple idea into a $100 million brand? In the Season 2 premiere of Leading By Example, host Jessica Chen sits down with Grace Lee Chen, Founder and Chief Creative Officer of Birdy Grey, the direct-to-consumer company reshaping how people shop for weddings. Grace shares how she transformed a personal frustration as a six-time bridesmaid into a thriving business built on empathy, creativity, and deep customer connection. She opens up about scaling her brand, collaborating with her best friend and co-founder, and why stepping down as CEO to focus on creative leadership was the most empowering decision of her career. Through her journey, Grace reveals what it means to lead with trust, authenticity, and heart in today’s fast-changing business landscape.

What does it take to turn a simple idea into a $100 million brand? In the Season 2 premiere of Leading By Example, host Jessica Chen sits down with Grace Lee Chen, Founder and Chief Creative Officer of Birdy Grey, the direct-to-consumer company reshaping how people shop for weddings. Grace shares how she transformed a personal frustration as a six-time bridesmaid into a thriving business built on empathy, creativity, and deep customer connection. She opens up about scaling her brand, collaborating with her best friend and co-founder, and why stepping down as CEO to focus on creative leadership was the most empowering decision of her career. Through her journey, Grace reveals what it means to lead with trust, authenticity, and heart in today&rsquo;s fast-changing business landscape.

What separates good leaders from transformational ones? Leading By Example: Executives Making An Impact takes you inside the minds of leaders who are reshaping how we work. Emmy Award-winning host Jessica Chen—bestselling author of Smart, Not Loud and founder of Soulcast Media—uncovers the real stories behind executive leadership.

Forget the polished success narratives. These conversations reveal the formative experiences, difficult decisions, and personal reckonings that actually shape how leaders guide their organizations. From Fortune 500 executives to unique C-suite officers, guests share the moments that tested their values and defined their leadership principles—the setbacks that became breakthroughs, the unconventional paths that led to innovation, and the lived experiences that inform how they cultivate impact. Whether you’re managing a team or leading your own path, this season will inspire you to lead with confidence, authenticity, and purpose.

What separates good leaders from transformational ones? Leading By Example: Executives Making An Impact takes you inside the minds of leaders who are reshaping how we work. Emmy Award-winning host Jessica Chen&mdash;bestselling author of Smart, Not Loud and founder of Soulcast Media&mdash;uncovers the real stories behind executive leadership.
Forget the polished success narratives. These conversations reveal the formative experiences, difficult decisions, and personal reckonings that actually shape how leaders guide their organizations. From Fortune 500 executives to unique C-suite officers, guests share the moments that tested their values and defined their leadership principles&mdash;the setbacks that became breakthroughs, the unconventional paths that led to innovation, and the lived experiences that inform how they cultivate impact. Whether you&rsquo;re managing a team or leading your own path, this season will inspire you to lead with confidence, authenticity, and purpose.

Leading By Example: Executives Making An Impact

Building a $100M Brand with Empathy: Grace Lee Chen, Founder of Birdy Grey

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b5d36e4b-00d8-443a-9c6a-b3d80163f114/transcript