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Consumer Behaviour, Build To Rent And The Future Of The High Street With Dr Amna Khan

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In this special episode, John talks to Senior Lecturer in Consumer Behaviour and Retailing, Dr. Amna Khan.

Dr. Khan uses her consumer and retailing knowledge to provide regular commentary to national, international and regional media outlets, providing interviews to BBC Breakfast, ITV and others as well as giving her expert opinion on Channel 5 retail documentaries. In short, she certainly knows her stuff!

During this episode, Dr Khan provides insight into recent changes in consumers’ behaviour due to the pandemic, how social media has changed the way we shop, why the Build-To-Rent sector is growing amongst younger people and so much more.

Do you want to know why your customers make the decisions they do?

Tune into this episode for a very insightful conversation on this topic.

Dr Khan's Website - https://dramnakhan.co.uk/

Dr Khan's YouTube channel - https://www.youtube.com/@dramnakhan350

Dr Khan's Twitter – https://twitter.com/Dr_Amna_Khan



  • Make use of digital tools and technology to showcase your agency.
  • Social media has played an enormous part in how we shop so make sure you’re utilising it to its fullest potential.
  • People want an experience when they shop for a product. Tap into that and create that great experience for them. What would you want to see and experience when looking at your services or products?


“The way to become more efficient is to think about how the digital aspects are going to streamline your processes and make things more efficient, time-effective, cost-effective, save you money and save that new buyer, new renter, new seller money too.”

“In other ways that we might see internet or tech coming into the sphere of Estate Agents, might be, what I’m seeing in retail, is the use of augmented reality or virtual reality.”

“Consumers have changed their value set during the pandemic. They started to reflect and reconsider what was important to them and sustainability was one of the key things that come out.”



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Castledene Sales & Lettings



John has several Estate and Letting Agencies in the North-East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business.

John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.







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