On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Darrell Irwin, founder of the Cre8ion brand marketing agency, co-founder of a software company called Di9ital and a personal development movement called HUM4NS about his journey through entrepreneurship.

KEY TAKEAWAYS

• Most people launch out into a career, learn how to do it & begin to lead in a career which leads to the aspect of legacy. When I got into the leading position & owning an agency, it wasn’t ticking all the purpose boxes. I then started to live life more purposefully which has been the common theme to all my business interests.
• If you’re living life on purpose it means your using the skills & talents the come most naturally to you (which you’ll discover by looking back into the past) What was the thing you loved doing so much you forgot to eat when you were a kid. Do that as an adult. How can you use those skills in the present & the future and come up with a plan?
• We live life very narrowly. When I was a kid I wanted to be a footballer, but I didn’t make it for a myriad reasons. When you have a purpose you can widen that out to not just focussing on being a player, you could be good at the sport of football, but you could do lots of other roles within it. Not many people look at that & see where their unique skills & abilities could match up with other roles in it.
• Following your passion won’t always lead to success or purpose. You can be passionate about purpose, you might discover purpose & be passionate about it, but being passionate isn’t enough. You need people in your life to see that you’re passionate about something but maybe point out that you’re not skilled enough in it & that your skills could be better applied somewhere else.

BEST MOMENTS

‘I focus on the impact rather than the income.’

‘If everybody’s in their right place then surely we’re going to have a better society & certainly a lot happier workforce because they’re doing the thing they were put on Earth to do.’

‘Your ‘why’ must be a ‘must’ if not it’s just a discovery.’

‘When you know what your purpose is there’s a million ways it could manifest itself.’

ABOUT THE GUEST

Darrell Irwin helps companies who have a more purposeful message to experience great success.

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ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.

CONTACT DETAILS

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