Lead with PurposeLead With Purpose – Interview with Lucy Hall
Lead with Purpose
Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. Lead with Purpose looks to help build a …On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Lucy Hall to talk about sustainability in the fashion industry.
KEY TAKEAWAYS
- My co-founder and I saw first-hand the meteoric rise of eCommerce and fast fashion, you’d shoot 100-150 products a day by the end of her modelling career. That’s a huge amount of over-production & under-utilisation & it didn’t sit right with us, we knew we were complicit in encouraging people to consumer more & more in our roles in the fashion industry, we wanted to use our skills for better.
- In the fashion industry you rent clothes for photoshoots & events we wanted to democratise that & enable people to have a huge, shared wardrobe. We want to move people from the linear take, make, waste model to a more circular economy which we believe is a more sustainable way to experience fashion.
- We talked to a lot of people about their fashion experiences, how they consumed fashion, what sustainability meant to them. We all want to be more sustainable, but we have busy lives & everything has become more convenient, you can go to your local high street and buy the latest trends or go on your phone & order something that arrives tomorrow. There’s a value gap where we can’t take the time to research & find out it might be better to rent the clothes & how to do that. In reality, it’s a tough sell. We’re thinking of lots of different ways to overcome those issues.
BEST MOMENTS
‘When I opened my restaurant is where sustainability really embedded itself into me, the connection between eating locally & seasonally was much more prevalent than in fashion.’
‘There’s enough clothes now to clothe the next 6 generations of people, we don’t really need to produce any more.’
‘What consumers want is to be sustainable, but we have to make it very accessible & convenient for them as possible.’
‘We want people to start being more conscious about how their clothes & their wardrobes & how they can experience fashion in a different way, but it will take time. It’s about education & removing all the barriers possible so it’s just like ordering something from Amazon or visiting a store.’
ABOUT THE GUEST
Lucy Hall: “With 18 years of experience in the fashion industry, I have honed my skills in management, creative, & strategic practices while working for esteemed agencies like Elite World and Models 1.
During my time as a restauranteur, I observed the advanced level of sustainability practices and initiatives being implemented. This firsthand experience motivated me to seek out circular business models in the fashion industry that could deliver real impact. No longer content with waiting for sustainable change to happen, I joined forces with my co-founder to establish LOANHOOD.
Through LOANHOOD, we are actively working towards creating a more sustainable future, combining my deep knowledge of the fashion industry with our team's collective passion for environmental and social impact.
We see a future where the circular economy is embedded into every life, changing the way we create and consume forever.
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
