On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Alex Witty, an award-winning product designer who is passionate about motorsport, innovation and sustainable design, which may seem like a contradiction, but listen on to find out how these two things cross over.
KEY TAKEAWAYS
BEST MOMENTS
‘I’m a byproduct of my parent, as we all are, but my Dad was a petrolhead & my Mum works with a rainforest conservation charity.’
‘1.5 billion road tyres are incinerated every year, in the UK we can’t put them in landfill which is great, but we pay other countries to take our waste who do who knows what with them.’
‘A lot of my dreaming comes from playing a lot of sport at a young age & being part of a team that had discipline and satisfaction of winning a game & a need to succeed.’
‘Once you start winning you want to win more & once you’re good at something your self-confidence & your belief in yourself improves.’
ABOUT THE GUEST
Alex Witty in the founder of Compound Footwear, a revolutionary brand of footwear created from waste motorsport tyre rubber.
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
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