Social conversations: South Africans need to believe in broad-based black economic empowerment again South African society has little faith in broad-based black economic empowerment (B-BBEE). Many think it’s just there to benefit politically connected elite or that white-owned companies must give away 51% of their businesses. Both perceptions are understandable. But neither are accurate. In fact, South African businesses need to start believing in B-BBEE again if they’re going to make the most