We're dropping in your feeds with a special bonus episode!  We learnt so much from each of our guests this season on Lady Startup Stories, so we wanted to put together our top 5 lessons and build a framework for getting started in business. Today, we’re going over the most practical tips of the season and diving into some of our favourite moments with each of our incredible lady startups.  SUBSCRIBE:  Subscribe to Mamamia Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher. CREDIT  Host: Elfy Scott Producer: Cassie Merritt Audio Production: Madeline Joannou THE END BITS: Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Have you ever had a brilliant idea that you thought could change the world? But inevitably due to life and circumstance, it stayed just that - an idea? Enter lady startup Kristy Chong, who turned her game-changing concept into a multi-million dollar reality. She’s the founder of Modibodi, the company that has been redefining the way we think about period products since 2013. This week, Kristy sits down with Elfy to share her story, from launching the business to selling it for millions and using her success to empower other female-founded, purpose-led businesses. This is a story about paying it forward and the powerful ways entrepreneurship can not only disrupt the industry but become a catalyst for social change. This episode of Lady Startup Stories is made in partnership with Airbnb. SUBSCRIBE:  Subscribe to Mamamia THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher. CREDIT  Host: Elfy Scott Guests:Kristy Chong Producer: Cassie Merritt Audio Production: Madeline Joannou Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

At twenty-nine, Jennifer Jones was on top of the world. She was the managing director of Diesel and spent her days overseeing a $40 million dollar brand account. But one week before her thirtieth birthday, she quit.  Flash forward a decade or two and she's the creative mind behind Bondi cult-favourite ceramics and homewares brand Jones & Co. This week, Jennifer (JJ) sits down with Elfy to lift the lid on her biggest career wins and mistakes as well as why quitting her day job was the best thing she ever did.  This episode of Lady Startup Stories is made in partnership with Airbnb. SUBSCRIBE:  Subscribe to Mamamia THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher. CREDIT  Host: Elfy Scott Guest: Jennifer Jones Producer: Cassie Merritt Audio Production: Thom Lion Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Laura Thompson & Sarah Sheridan didn’t intend to build a fashion brand. But with a knack for marketing and a fire in their bellies to make a difference in the world, they created Clothing The Gaps. Their dynamic fashion label aims to challenge racial stereotypes, promote cultural awareness, and start conversations about reconciliation. This week, Laura and Sarah sit down with Elfy to discuss how their purpose drives profit - not the other way around - and the core reasons behind their success. This episode of Lady Startup Stories is made in partnership with Airbnb. SUBSCRIBE:  Subscribe to Mamamia THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. CREDIT  Host: Elfy Scott Guests:Laura Thompson & Sarah Sheridan Producer: Cassie Merritt Audio Production:Thom Lion Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Melanie Grant's story starts 12 years ago when she opened her first clinic in Sydney, called Melanie Grant Skin. Since then, her business has expanded all over the world, with clinics in Melbourne, Los Angeles, a residency in Paris, and plans of expanding into the UK. She transforms the skin of celebrities, models and A-listers alike. But even beyond her star-studded client list, Melanie has built a fiercely loyal global following of people who just love her clinics. Today, Elfy's sitting down with Melanie to find out how Melanie Grant Skin got to where it is today. Melanie shares the secrets at the core of her business model that helped her cut through the noise of the skincare industry and propel her to international success. This episode of Lady Startup Stories is made in partnership with Airbnb. SUBSCRIBE:  Subscribe to Mamamia THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. CREDIT  Host: Elfy Scott Guest:Melanie Grant You can check out Melanie's book here. Producer: Cassie Merritt Audio Production: Thom Lion Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Twin sisters & co-founders Sali Sasi and Julie Stevanja are dominating the tech business space. But when they first started out, the pair say building their platform was like learning Mandarin.  The twins founded Stylerunner back in 2012, the first online retailer of its kind globally. A few years ago, Sali tapped Julie on the shoulder with an idea for a new business. She wanted to do it all over again...EnterWrapd(previously Her Black Book) a premium online shopping app designed to save money on the world's biggest brands.  On the show today, Sali & Julie sit down with Elfy to share how they learnt the language of tech, jumped on the AI bandwagon and used automation to completely reimagine how they do business. Plus, they share their number 1 tip for women in business. This episode of Lady Startup Stories is made in partnership with Airbnb. SUBSCRIBE:  Subscribe to Mamamia THE END BITS  All Resources Mentioned:  Tech Ready Women Girls In Tech Australia Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. CREDIT  Host: Elfy Scott Guests: Sali Sasi and Julie Stevanja Producer: Cassie Merritt Audio Production: Thom Lion Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

In the early 2000s when Melbourne local Linda Hammond and her husband first came up with an idea for their business, it was just that - an idea. With nothing but $165 in the bank, the pair made the decision to pack up their lives and fly 3,000 km away to Bali, where they set up Quay Australia as a musical festival merch tent.  Fast forward to 2018. The Hammonds were breaking the internet with record sales, opening international locations, rubbing shoulders with The Kardashians and securing a a multi-million dollar deal where they sold the majority share of the business. Yes, you read that right. So how did they get there? On the show today, Linda sits down with Elfy to discuss how she used the power of social media to turn her "little idea" into an Internationally acclaimed fashion empire. Plus, she gives us the inside scoop on what her life looks like now and her new business venture, Otra. This episode of Lady Startup Stories is made in partnership with Airbnb. SUBSCRIBE:  Subscribe to Mamamia THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. If you'd like to find out more about Linda's charitable venture TLC Ambulance, and all the incredible work they're doing for seriously ill children, click here. CREDIT  Host: Elfy Scott Guest:Linda Hammond Producer: Cassie Merritt Audio Production: Madeline Joannou Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

When Lucy Bloom made her first speech to an audience (some 20 years ago) she was scared sh*tless. Everything in her told her she couldn't do it. Time to give up right? Wrong. In her own words, Lucy "followed her fear" and has since gone on to become one of Australia's most prominent public speakers. She books out rooms with hundreds of people every week. She's also written 3 books, founded a production company and lead a not-for-profit in Ethiopia (just to name a few). But none of this would have been possible if Lucy had given up when she first started out. On the show today Lucy shares exactly how she learnt to find her voice, crafted her personal brand, built self-confidence and pretty much took over the world. This episode of Lady Startup Stories is made in partnership with Airbnb. SUBSCRIBE:  Subscribe to Mamamia THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. CREDITS Host: Elfy Scott Host: Elfy Scott Guest: Lucy Bloom You can check out Lucy's new book here. Producer: Cassie Merritt Audio Production: Thom Lion Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

When Laura Henshaw co-founded Keep It Cleaner, she had a vision of empowering women and changing their relationship with health and fitness. As the business evolved and the landscape shifted, Laura and her team needed a fresh perspective. Determined to adapt, they set out on the path of rebranding. This week on Lady Startup Stories, we'll explore the moment Laura and her co-founder Steph Claire Smith knew they had to rebrand Kic. Discover how she crafted a new brand identity that resonated with her audience while staying true to her core values. We'll discuss the rapid growth of Kic, the impact rebranding has had on the business and some of the mistakes made along the way. Plus, we'll see how the courageous step to rebrand has led to a brand evolution that Laura believes will take Kic one step closer to becoming an international household name. This episode of Lady Startup Stories is made in partnership with Airbnb. SUBSCRIBE:  Subscribe to Mamamia THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. CREDIT  Host: Elfy Scott Guest:Laura Henshaw Producer: Cassie Merritt Audio Production: Thom Lion Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Ever wondered how your favourite businesses came to be? Or wanted to know what it's really like to grow a business?  Join host Elfy Scott as she unpacks how eight Lady Startups really did it on the latest season of Lady Startup Stories.  Tune in on July 25th for a brand new season.

Listen to the rest of Mia's conversation with Pip here... This week on Mamamia's No Filter, Mia Freedman speaks to P.E Nation's Pip Edwards. If you believe certain tabloids and websites, you'd be forgiven for thinking Pip Edwards is simply a socialite, an influencer, and the ex-girlfriend of a famous cricketer. But in reality, she's a successful businesswoman, a fashion mogul, and a single mum to her 16 year old son. And she's ready to talk. In this conversation, she opens up about her business P.E Nation, life as a single mum and reality of co-parenting, and why she hasn't felt 'safe' in any of her relationships so far. This is Pip Edwards story. THE END BITS: With thanks to Pip Edwards. Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Need more lols, info, and inspo in your ears? Find more Mamamia podcasts here. CREDITS: Host: Mia Freedman. You can find Mia on Instagram here and get her newsletter here. Executive Producer: Elissa Ratliff Producer: Emmeline Peterson Audio Producer: Madeline Joannou Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading or listening to our content, you’re helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We’re currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.au 

Quitting your day job. It's something most Lady Startups will have to do... eventually.  Our guest today, Alana had actually tried to quit her fulltime job and it didn't work. Soon after quitting she got a job offer for a gig that sounded too good to be true and went straight back to her corporate life in pharmaceuticals. But this time, she didn't love it.  So finally after years of brainstorming she made the leap and founded Eye Heart Science, a fast growing science education business based in Sydney. Today, Eye Heart Science is in 40 schools and Alana has a team behind her bringing fun science based classes to kids across greater Sydney.  So what I want to know is, how did she go about creating an education based business?  and and how did she upscale her business, when in the beginning it was just her teaching science to kids after school?  THE END BITS  Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win one of six $100 Gift Vouchers! Want to start your own business but stuck on the idea? Try the Lady Startup Idea Kickstarter on ladystartup.com.au CREDIT  Host: Shazzy Hunt Guest:Dr Alana Wylie, Founder Eye Heart Science Producer: Mikayla Floriano Audio Production: Rhiannon Mooney Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Lady Startup Academy is out now!  Listen wherever you get your pods Tax time, it's something we all dread and probably try not to think about. But with June 30 around the corner, unfortunately it's time to start thinking about our taxes and how we can do more efficiently.  On today's episode Anaita shares with us her best tips for any business starting out at tax time, she shares the resources and programs she relies on and how to stay on top of your books all year round.  THE END BITS  You can find out how to how to register you business on www.ladystartup.com Trying to determine if you're business is considered a hobby or a business? Head to www.ato.go.au You can find the ATO's Small Business Tax Time Toolkit at www.ato.gov.au For Bookkeeping we recommend myob and xero CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Lady Startup Academy is out now!  Listen wherever you get your pods What's the best way to launch a product?  Should you go all out guns blazing or slowly introduce it your customers? Choosing the best type launch for your business is personal. But getting it right is the hard part.  Thankfully, Anaita share's her best kept secrets for successfully launching a new product she unpacks how to know what's right for your business and how to go about it.  THE END BITS  Join our email marketing course online www.ladystartup.com/courses/email-marketing Looking for Project management tools? Try monday.com/ or asana.com/  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Lady Startup Academy is out now!  Listen wherever you get your pods A virtual assistant. You've probably heard of them, but have no idea how they actually work.  On today's episode Anaita tackles why a virtual assistant could transform your business for the better. She walks us through how to find one, how to assign tasks and what a reasonable rate is.  THE END BITS  Check out our Virtual Assistant Job Description on www.etsy.com.au  Join the Lady Startup Lounge Group on www.facebook.com You can find Virtual Assistants in the Philippines on www.onlinejobs.ph/  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Lady Startup Academy is out now!  Listen wherever you get your pods Price increases are inevitable. But nailing them, well that's the tricky part.  On today's episode Anaita discusses why Go-To's approach to price increases is a lesson for every business. Plus, she shares with us three ways to hike up prices without killing sales.  THE END BITS  You can find out more about the Lady Startup Rocket Plan on www.ladystartup.com CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Lady Startup Academy is out now!  Listen wherever you get your pods When you're starting out it can feel like you're burning money. So are there any parts of your business that you can afford to save on?  In today's episode Anaita walks us through the three ways startups can save cash. Plus we reached out to the Lady Startup village for their best savings hacks.  THE END BITS  Listen back to our episode on influencer marketing on www.mamamia.com.au You can find the our 30 Minute Perfect PR Pitch on www.ladystartup.com CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Lady Startup Academy is out now!  Listen wherever you get your pods TikTok isn't just about dancing.  In 2022 over 66% of TikTok users are over the age of 18 and on average they open the app 16 times a day.  Being an early adaptor is key to get your business out there on any new platform. But understandably starting out on TikTok can be really daunting.  On today's episode Anaita shares her tips for going viral on TikTok, how to plan your content and the key to getting your business on the fyp.  THE END BITS  Our 30 Day Content Calendar can be found at www.ladystartup.com/pages/content-calendar  And you can follow Lady Startup on TikTok here and Anaita here. CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Lady Startup Academy is out now!  Listen wherever you get your pods How do you get the most out of your influencer marketing?  Do you have lots of success with gifted campaigns? Or do you prefer to go through an agency?  Deciding what's right for your business is really tricky, which is why on today's episode Anaita breaks down three different types of influencer marketing on offer. Plus she shares her own experiences and what's really worked for her business.  THE END BITS  Our full guide for working with influencers can be found on www.ladystartup.com.au CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Lady Startup Academy is out now!  Listen wherever you get your pods Okay so you've got an idea for a product, but how do you even get it made?  Do you contact manufacturers? Do you need to make a prototype? and how much does it all cost?  On today's episode Anaita walks us through the five steps and questions you need to consider when it comes to manufacturing.  Plus she'll help you decide what is right for your business!  THE END BITS  If you're having trouble deciding if you want to manufacture on or off shore visit www.ladystartup.com for more details!  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Follow Lady Startup Academy wherever you get your pods! Okay so you've got your business idea and you want to make a website, but do you secure the .com.au? or the .com? or both?  In today's episode Anaita walks us through how to make a trustworthy and easy to find website.  She shares what she learnt when she built her website for Hero Packaging, how to secure a domain and what not to do with your website suffixes.   THE END BITS  If you liked today's episode and want to learn more about starting your business check out the Lady Startup Academy Rocket Plan!  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

You can follow Lady Startup Academy wherever you get your pods! Join host, Anaita Sarkar for a business class that’ll give you everything you need to know to grow your business. In today's episode Anaita walks us through the difference between growing and scaling and what you need to do to expand your business.  She takes us through how to test interest for your product, what you need to consider before scaling up and how to prepare for growth.  THE END BITS  You can listen to Anaita's Lady Startup Story online now at Mamamia.com.au What to learn more about growing your business? Sign up to the Rocket Plan! CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.  

Chrissy Flanagan spent a large portion of her young adult life searching for a purpose.  She tried what seems like every hobby imaginable, knitting, flamenco, did some travelling, practised the ukulele and just nothing stuck.  Until Chrissy found sausage making.  As Chrissy got better and better at making sausages she realised there was a gap in the market for quality snags made from good cuts of meat. So she launched Chrissy’s Cuts, opened a restaurant called the sausage factory and started brewing beer to accompany her quality snags. Soon enough Chrissy became known as Sydney's Sausage Queen.  So how does one go about building multiple businesses in an industry you have next to no experience in and why did Chrissy ultimately leave her day job after being a self-proclaimed side hustler for so many years? THE END BITS  You can keep up with Chrissy and all her sausage pursuits on Instagram @sausagequeenbrewing and @thesausagefactory___ and online at www.sausagequeen.group Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win one of six $100 Gift Vouchers! Want to start your own business but stuck on the idea? Try the Lady Startup Idea Kickstarter on ladystartup.com.au CREDIT  Host: Shazzy Hunt Guest: Chrissy Flanagan AKA Sydney's Sausage Queen Producer: Mikayla Floriano Audio Production: Leah Porges  Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

In 2013 Instagram looked nothing like it does now.  People were sharing super saturated photos of their dogs, their feet and what they were eating at their local cafe.  But no one was using Instagram to market their business.  Jess Hatzis-Walker and her co-founders knew that consumers were ready for a social first business model, so they gave it their best shot and launched Frank Body, a honest coffee with a cheeky voice.  Soon enough Aussies everywhere were posing nude, or in a robe covered in this magic coffee scrub. It was the thing everyone wanted to get their hands on. Almost a decade on and Frank Body have over 800K on Instagram, they ship products to over 150 countries and sell one bag of scrub every minute.  So how did Jess and her co-founders know that such a distinctive marketing strategy would work? And did she ever anticipate this level of success?  THE END BITS  You can keep up with all things Frank Body on Instagram @frankbod and online at www.frankbody.com Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win one of six $100 Gift Vouchers! Keep up with emerging trends on Tiktok and Instagram by following @ladystartup on Instagram. Looking to go into business with friends or family, check out our Bussiness Partner Checklist on www.ladystartup.com CREDIT  Host: Shazzy Hunt Guest: Jess Hatzis Waller Producer: Mikayla Floriano Audio Production: Leah Porges  Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Zara Seidler was scrolling on her phone when she started receiving several very similar messages from friends.  Someone she knew of, Sam, but had never met was looking to start a news platform for young people. This was right up Zara's alley. So she messaged him, they went for coffee and they hit it off. And the very next day, they started the Daily Aus.  For over three years The Daily Aus was a side hustle but in 2020 what was making headlines became incredibly personal, black lives matter, the US election and COVID all had a part to play.  In just 12 months their side hustle accumulated over 200K followers.  So what's it like being just 25 and creating one of the most recognisable social news platforms in the country? and did Zara ever anticipate this level of success?  THE END BITS  You can keep up with Zara and @thedailyaus on Instagram!  Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win one of six $100 Gift Vouchers! You can sign up for the Lady Startup 30 Day Content Calendar online at: www.ladystartup.com/pages/content-calendar You can find out more about the Lady Startup Academy's Email Marketing Course online at: www.ladystartup.com/courses/email-marketing CREDIT  Host: Shazzy Hunt Guest: Zara Seidler Producer: Mikayla Floriano Audio Production: Leah Porges  Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Allira Potter isn't your regular Lady Startup.  If Allira had to describe her work she would say, that she is an intuitive, a creator, writer, speaker, a model, an empowerment and mindset coach, manifesting queen, baby witch and an all-around spiritual sister.  But Allira's life over 18 months ago looked nothing like this.  She was newly divorced, working a corporate job, living pay check to pay check and had turned to partying as a coping mechanism.  But then in early 2020 after a four-day bender, she realised something needed to give. So as the world went into lockdown Allira went on a detox and turned to her spiritual side.  Turns out Allira's newly rejuvenated witchy side was actually something she could make a career out of, so now she works for herself.  So how has Allira developed such a unique business, one without a rule book? And how has she developed a six-figure business in such a short space of time?  THE END BITS  You can keep up with Allira on her Instagram or online! Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win one of six $100 Gift Vouchers! Find out more about the Lady Startup Academy's FREE 7 Day Challenge: Show Up On Socials online at www.ladystartup.com/pages/show-up-on-socials You can find out more about the Lady Startup Rocket Plan online now at www.ladystartup.com/pages/rocket-plan-waitlist CREDIT  Host: Shazzy Hunt Guest: Allira Potter Producer: Mikayla Floriano Audio Production: Ian Camilleri  Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

JSHealth Vitamins are one of the best selling vitamins ranges in Australia. But getting to this point was not easy.  When Jessica Sepel was fourteen she developed an unhealthy obsession with nutrition and fad dieting. This ultimately lead her to study health science at University, so she could learn as much as she could about fad dieting.  But then through her studies, she had a breakthrough. Instead of channelling her knowledge into unhealthy practices, she put it back into her work. Jess became a nutritionist, started a blog, wrote three books and eventually developed a fitness program and an app. Jess had finally made enough money to invest in a big project, JSHealth Vitamins. Today Jess's business has an estimated worth of $426 million. So how has Jess built such a successful business in such a short space of time? And did she ever consider giving up?  THE END BITS  You can keep up with all things JSHealth on Instagram or online at wwwhttps://jshealthvitamins.com If you need help monetizing your socials check out The Lady Startup Academy's 5 Step Guide To Make Money From Your Social Media, it's available online at https://www.ladystartup.com/pages/social-media-money CREDIT  Host: Shazzy Hunt Guest: Jessica Sepel Producer: Mikayla Floriano Audio Production: Rhiannon Mooney Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Did you know that on average Aussie women are retiring with 35% less super than men?  Well, thankfully our guests today want to change that.  Christina Hobbs and Alex Andrews were at a crossroads. Christina had just come back to Australia after years of working overseas with the UN and Alex was recovering from a chronic illness.  For years they had been talking about starting a superfund for women by women. But the timing never felt quite right.  And then in early 2018 everything fell into place. And with the help of their third co-founder Zoe Lamont, they founded Verve Super. A super fund that not only looks after your super but empowers women across all their finances. So how do you even start something like this? And how do you make your product stand out in an already saturated market?  THE END BITS  You can keep up with all things Verve on Instagram or online at vervesuper.com.au Jump on the waitlist for the Lady Startup Activation Plan online at www.ladystartup.com/pages/waitlist Sign up for the Lady Startup Webinar: 4 Ways To Know If Your Business Idea Is Good Enough online now at www.ladystartup.com/pages/webinar CREDIT  Host: Shazzy Hunt Guest: Christina Hobbs and Alex Andrews Producer: Mikayla Floriano Audio Production: Leah Porges Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Michelle Hu had just finished University and was about to go on a big summer holiday to South America.  Then she broke her ankle.  Suddenly Michelle was bedridden with three months off. As someone who had always wanted to start a business, Michelle used this time to launch Etoile Collective, A feel-good brand delivering thoughtful and functional beauty solutions.  Michelle's first order was just 30 acrylic makeup organisers. She made an Instagram, a website and over the course of a month she sold out.  Six years on and Etoile Collective is a seven-figure business. Even Michelle herself never thought this would be possible, so how did she do it? And how has organic and real content contributed to the brand's success?  THE END BITS  You can keep up with all things Etoile Collective on Instagram or online at  www.etoilecollective.com.au The Lady Startup team want to help you conquer self-doubt and create killer socials! In just seven days we'll show you how to combat your camera nerves AND give you tips on how to film a great piece of content. Sign up now at www.ladystartup.com/pages/show-up-on-socials If you're looking for a group of fellow like-minded Lady Startups why not join our group, the Lady Startup Lounge!  CREDIT  Host: Shazzy Hunt Guest: Michelle Hu Producer: Mikayla Floriano Audio Production: Ian Camilleri  Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Pip Brett was holidaying in Fiji, sipping Pina Coladas on the beach when she turned to her now-husband and said... ‘I’m going to open a store’.   So Pip opened her first fashion boutique, Iglou. After years six years of running Iglou, Pip started looking for a new space to expand into homewares and interiors. And Miraculously, as if it were a sign, a store on the same strip as hers became available. She signed a lease, took out a second loan and called it JUMBLED, a jumbled mess of all the things she loves.  Today JUMBLED is a destination store located in Orange NSW, known for its more is more approach to fashion, interiors, homewares and art. Chances are if you've been to Orange you've been to JUMBLED. So how did Pip put Orange on the map? And how has she diversified her business to stay ahead of the curve when online shopping is the norm?  THE END BITS  You can keep up with all things JUMBLED on Instagram or online at www.jumbledonline.com The Lady Startup team want to help you conquer self-doubt and create killer socials! In just seven days we'll show you how to combat your camera nerves AND give you tips on how to film a great piece of content. Sign up now at www.ladystartup.com/pages/show-up-on-socials CREDIT  Host: Shazzy Hunt Guest: Pip Brett Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Audio Production: Ian Camilleri  Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Ever wondered how your favourite businesses came to be? Or wanted to know what it's really like to grow a business?  Join host Shazzy Hunt as she unpacks how eight Lady Startups really did it on the latest season of Lady Startup Stories.  From fashion superstores to vitamin powerhouses, you won't want to miss it. Tune in on February 1st for a brand new season.

Anna Baird was a podiatrist for six years. And as a woman who loves fashion, she grew tired of recommending to her client's shoes that she wouldn't be caught dead in.  Anna knew that if she could combine comfort with fashion she would be onto something good. The only problem was, designing a  shoe that's both fashionable and comfortable is actually really tricky, which is why most companies won't do it. So Anna reduced her workdays and spent three years developing her first range of shoes. And she won't sugarcoat it, those first years in business were reallyhard.  Today Bared are leaders in footwear. Anyone who has ever tried Anna's shoes will tell you they're the comfiest shoes they have ever owned. And, importantly they're fashion-forward. So how did Anna survive those first years in business when her company just wasn't profitable? And what has she learnt in her thirteen years of business?  LINKS You can keep up with all things Bared Footwear on Instagram or online at bared.com.au You can find out more about Mia's Clear Space Challenge online at ladystartup.com.au Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Shazzy Hunt Guest: Anna Baird Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Alex Tanya Weller, like many other people, had tried to buy a rug online and failed. In fact, in 2014 people all over the world were scrolling the internet in search of the perfect rug. But no one was buying them.  So Alex and her husband set out to create Miss Amara, an e-commerce rug business that takes the hassle out of buying a rug online.  Seven years on and Miss Amara's customer service is at the top of its game. Customers can jump online and see what a rug will look like in their space, can seek assistance from professionals and even try it at home and return it if they aren't happy.  So how did Alex transform an online grudge purchase into a cult fave? And why is it important for businesses to go above and beyond for their customers, even if it's costly?  LINKS You can keep up with all things Miss Amara on Instagram or online at www.missamara.com.au Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Shazzy Hunt Guest: Alexandra Tanya Weller Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Hannah and Verity had been running LVLY, a same-day flower and gift delivery service for six years. The second three years had seen strong growth, before a bushfire natural disaster – and a few other issues – threatened to turn their business into ashes. Who knew that another disaster – this time a global pandemic – would trigger a massive turnaround? Suddenly LVLY became the perfect way to connect with family and friends in lockdown. You could send flowers, a care package, some chocolate, even alcohol to a friend having a bad day, a birthday or something worth celebrating. On the very same day. 2020 turned out to be LVLY's biggest year to date, with some weeks recording 800% growth on the year before. Hannah and Verity had to suddenly learn to scale up their business and fast.  So what was it like being so close to shutting up shop? And how did they adapt to the constant changing of demand?  LINKS You can keep up with all things LVLY on Instagram or online at www.lvly.com.au Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Shazzy Hunt Guest: Verity Tuck & Hannah Spilva Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Erin Cayless, Lana Taylor and Bonnie Hindmarsh were shot into the limelight because of their NRL husbands. But in 2014 everything was set to change, when Bonnie got on an idea.  She wanted to flip a house.  Bonnie convinced her friends to quit their jobs and buy a house in Sydney’s northern suburbs for $800,000. They renovated it and made a profit.  In the seven years since Three Birds Renovations have flipped 14 homes together. But that's not all, they have written two books, created two online courses - so other women can learn how to flip and style their own home and along the way have accumulated almost 900,000 followers on Instagram.  So did they know that they would build a movement this big? and how did they upscale a service-based business and know what was the right move for their brand?  Erin and Lana join Shazzy Hunt... LINKS You can keep up with the three birds online at www.threebirdsrenovations.com or on Instagram @threebirdsrenovations Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Shazzy Hunt Guest: Erin Cayless and Lana Taylor Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Anaita Sarkar's accessory business Olivia & Co had just started taking off. When something started to annoy her. At the end of every workday, she would stare at piles and piles of online orders wrapped in plastic. She knew that within seconds of those packages landing on her customer's doorstep, that they would end up in the bin. She knew there had to be a more sustainable option.  After twelve months of research, prototypes and trial and error, Anaita and her husband created Australia's first certified home-compostable, zero-waste shipping mailer. It was an immediate hit.  Today Hero Packaging is a multi mullion dollar business and has shipped over 15 million mailers. So how did Anaita break into a market she had no background in? And how have she and her husband created such a profitable business in just three years?   LINKS You can keep up with Anaita on her Instagram. Follow Hero Packaging online at www.heropacking.com.au or on Instagram @hero.packaging Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Shazzy Hunt Guest: Anaita Sarkar Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Claire Dunne was at a crossroads. She was 23, working on her parent's farm and all she wanted to do was travel, but she didn't have the money to do it. Then she got an idea.  Growing up in regional Queensland on a cattle farm, Claire noticed that the stories of the incredible women around her weren't being celebrated.  So from her parent's kitchen bench, she starting making a magazine. She called it Graziher.  Five years on, Graziher continues to showcase the stories of regional women across Australia. But Graziher is more than a magazine, they have a podcast, hold large events for readers and have created a community for regional women to share their stories. From doctors to lady startups to people in agriculture Graziher reflects regional and remote communities in all their glory.  So how did Claire start a magazine with no experience? And how did she manage to successfully launch a magazine at a time when publications across the nation were shutting their doors?  LINKS You can keep up with all things Graziher on Instagram or online at www.graziher.com.au Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Shazzy Hunt Guest: Claire Dunne Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Tiffiny Hall's business, TXO had been going from strength to strength. She had built a community, created a product she was proud of. Then Tiff developed Chronic Fatigue Syndrome. She no longer could pump out fitness content like she used to, or engage with her community as actively as she wanted to. She suddenly had to take a step back from a business that she’d poured her heart into.  So how has Tiff pivoted her business? What changes did she need to make to keep her business running while she took time off?  LINKS You can keep up with Tiff on Instagram or online at www.mytxo.com Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Shazzy Hunt Guest: Tiff Hall Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Jessica Nguyen was killing it in the beauty world. She had climbed the ranks and was working at some of the top companies. Then in 2020, she got made redundant.  Jessica was forced to reevaluate everything. So instead of waiting around for a new job, she took a step back and thought to herself: 'Maybe this is the perfect time to try something new'. So when the world started closing up and people across the nation turned to baking sourdough, Jess saw a gap in the market. The long-time home cook jumped into the kitchen and started sharing her recipes on Instagram.  Just 18 months on, Jess has managed to convert a modest following of a couple thousand into almost 80,000 followers. While building a career for herself that turns over a profit and allows her to do what she loves, sharing the joy of food.  So how has Jess built a business for herself so quickly? And how did she convert a long time passion into a full-fledged and profitable business? LINKS You can keep up with Jess on Instagram or online at www.jessicanguyen.com.au Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Shazzy Hunt Guest: Jessica Nguyen Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Ever wondered how successful women have built their businesses? or maybe you want to know what running a business is really like, and have hopes of doing it for yourself one day? Well, this might be the podcast for you!  Over eight weeks, host Shazzy Hunt will speak to some incredible and inspiring female founders, who've forged unique paths in business. From renovations queens to home cooks, this season showcases female founders in all their glory.  Joins us for a brand new season on October 5th...

The Activation Plan has been tried and tested by over 4,000 Lady Startups and counting. Yep. Tested by literally thousands of women just like you. Women with a business idea, or a side-hustle. Women who, at the end of the Activation Plan, had the clarity, direction, and confidence, as well as the tools and support they needed to launch their business right. So what does this mean for you? Would you finally be able to dedicate yourself to that passion project you’ve been working on when time (and life) allows? What about the financial freedom? Would it mean bringing in a second income? Relieving some of the stress from you and your family? Would it mean working from home and not missing those family moments? Maybe it would mean being your own boss? Stepping out of your comfort zone, and getting that sense of purpose you just haven’t found in any other job? Honestly, I relate. To every single one of those reasons. This is why I went out on my own, and I’ve never looked back. LINKS Enrolments to the Activation Plan are now open for a limited time. Head to ladystartup.com.au to find out more and to enrol!  CREDITS Host: Mia Freedman, Founder of Lady Startup and Co-Founder of Mamamia Producers: Bridgette Bathgate and Hannah Mansur  Audio Producer: Mikayla Floriano Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/  Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/  Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/   Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  

Shelley Sullivan is a serial entrepreneur. Long before she founded ModelCo and MCoBeauty, Shelley owned a modelling agency, it was here she found her vision for ModelCo.  When models were coming into Shelley's office with orange hands from fake tanning, she knew there had to be an easier, and cheaper option. So she made Tan Airbrush, the world's first tan in a can. Today that tan is believed to be sold every 36 seconds.  It's no coincidence that ModelCo has been kicking goals for twenty years. They've been innovating products, understanding their consumer and collaborating with the likes of Hayley Bieber, Elle Macpherson and Karl Lagerfeld, they've even had Celeste Barber come on board as an ambassador.  So what are Shelley's best-kept secrets for anyone wanting to succeed in business? And if she could go back in time, would she change anything?  Shelley Sullivan joins Georgia Love...  LINKS You can keep up with ModelCo and MCoBeauty online and on Instagram! Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear Guest: Shelley Sullivan Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

So you're desperate to launch your own business or side-hustle. But you don’t really know where to start, what the things are that you SHOULD be doing and what things you SHOULDN’T be doing.  It can be very overwhelming.  In this episode, we unveil the 3 most common mistakes Lady Startups fall into and tell you exactly how to avoid them yourself. We discuss… Methods to combat procrastination. Why a business plan is actually super important.  And why sometimes, you can’t (and shouldn't) do everything on your own. PLUS, you’re invited to an exclusive FREE event with Mia Freedman! Join us at 7 pm AEST, Monday 2nd of August, as Mia shares The 3 Things Nobody Else Will Tell You About Starting Your Own Business. Register now for the FREE Webinar with Mia Freedman and save your spot now at www.ladystartup.com CREDITS Host: Mia Freedman, Founder of Lady Startup and Co-Founder of Mamamia Producers: Bridgette Bathgate and Hannah Mansur  Audio Producer: Mikayla Floriano Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/  Want to grab the free 5 Minute Business Plan download… https://www.ladystartup.com/pages/5-min-biz-plan  Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/  Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/   Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au   See omnystudio.com/listener for privacy information. Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Rachael Sarra knew that if she was going to make it as an artist a great product wasn't going to be enough. She needed to hustle.  So Rachael endeavoured to diversify her revenue streams. She upped her engagement on social media, illustrated a book and boosted her brand through collaborations with the likes of Auspost, Hey Tiger and Kmart. Rachael's work is authentic. It's vibrant, warm and incredibly lively with touches of pink. But it's also deeply personal as it merges her two worlds, that as a young Goreng Goreng woman and a proud Ipswich girl.  So what is it like working as an artist in 2021 when copying work has become common practice? Does she feel secure working in a service-based industry? And as a young First Nations woman with a growing platform does Rachael ever feel the pressure to represent her people?  Rachael Sarra joins Georgia Love... LINKS You can keep up with Sar.ra on Instagram and online at www.rachaelsarra.com Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear Guest: Rachael Sarra Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

Marion Grasby knows how to cook really, really good food. So she made it her mission to help others do the same!  After her time on Masterchef Marion was determined to make a career for herself in the culinary world. Her friends were constantly asking her, how she balanced the flavours in her green curry or how they could make a pad thai just like hers.  So she and her husband founded Marion's Kitchen. Full-proof meal kits for you to make at home.  Today Marion's Kitchen is so much more than meal kits. Marion is the most followed Aussie chef on Youtube, she has grown her audience and customer base internationally and has even innovated new ways to engage with her consumers through her all-access subscription service.  So how did Marion establish a strong brand and business outside of Masterchef? And why does her business continue to kick goals?  Marion joins Georgia Love...  LINKS You can keep up with Marion's Kitchen on Instagram and online at wwww.marionskitchen.com Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear Guest: Marion Grasby Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

Jessica Ducrou, you might not know her name but you've definitely heard of her work. She's the person behind Splendour In The Grass, Falls Music And Arts Festival and Homebake, to name a few.  Jess is a trailblazer and arguably one of the most powerful people in the Australian music industry. If you've ever been to one of her festivals or a gig she's booked you could consider her the person in charge of making memories.  But getting to this point was in no way straightforward. It takes a lot of moxie, some cold calling and a whole lot of networking to create events like these.  So how does someone organise an event with over 50,000 people in attendance? What is the key to making an event great? And what is it really like to be working in the live music industry during a pandemic? Jessica Ducrou joins Georgia Love... LINKS You can find out more about Splendour XR at www.splendourxr.com Keep up with Jessica's business, Secret Sounds at www.secretsounds.com Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear Guest:Jessica Ducrou Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

Sarah Andrews had spent her life searching for purpose. Until one day scrolling the internet, she found her answer: a run-down cottage in Tasmania. It was secluded, overlooked the sea and needed some love... That cottage, Captains Rest, is now one of the most sought-after luxury Airbnbs in the country. It's booked out months in advance, despite being five hours from Hobart.  But if you think getting to this point was easy, it wasn't. Sarah almost died in a shipwreck, went through a messy divorce and even fought cancer. It was out of necessity she realised she needed to reinvent herself.  So how did Sarah put her Airbnb on the map? What's it like to almost die at sea? And what inspired her to help other women create their luxury own Airbnbs? Sarah Andrews joins Georgia Love... LINKS You can keep up with Captains Rest on Instagram or online at www.captainsrest.com Find out more about Sarah's Hosting Masterclass online at www.thehostingmasterclass.com CREDIT  Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear Guest: Sarah Andrews Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

Michelle Greene is one-quarter of the Jaggad empire. She and her husband Steven alongside, Chris and Bec Judd founded Jaggad in 2013 in a world where activewear was reserved for athletes and leggings weren't being worn on the couch. So in an oversaturated market, how did they build a cult community following?  Activations, collaborations, and community are at the heart of the Jaggad business model. They've used supermodels and influencers to extend their audience and created events that you wish you witnessed. So how crucial is the community to Jaggad's success? And how have they remained on top of their game?  Michelle Greene joins Georgia Love...  LINKS You can follow Jaggad's journey on Instagram or online at jaggad.com CREDITS Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear Guest: Michelle Greene Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

Genevieve Rosen-Biller always wanted to be a journalist. She worked for over ten years in the industry before taking the leap and co-founding a business. So what changed?  Well, In 2014 Gen and her husband Alan stumbled upon a gap in the market, linen bedding at an affordable price point. Gen utilised her skills in digital media to market Bed Threads in a way that was unique to her style - clean, aspirational and minimal. And through the powers of social media, a distinctive marketing strategy and an email list Bed Threads was an instant sell-out. Today Bed Threads is more than just sheets, it's a community with over 300K followers on Instagram and growing. Their unique brand is a combination of lifestyle, interiors and wellness. So how did Bed Threads disrupt an already saturated market? And what is Gen's advice to other Lady Startups wanting to cultivate a community? Genevieve joins Georgia Love... LINKS You can follow Bed Thread's journey on Instagram or online at bedthreads.com.au CREDITS Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear Guest: Genevieve Rosen-Biller Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

Maeva Heim knows what it takes to build and market a brand. She'd done it for years at  L'Oreal, Oral B, Procter and Gamble, and she knew she wanted to do it for herself one day, she just didn't know what...  That was until she got the idea for Bread Supply Beauty, hair care basics for not so basic hair. Maeva knew the beauty industry needed a bit of a shakeup when it came to haircare for naturalistas like her. So after a whole lot of research, multiple rounds of testing and some savvy networking she managed to launch her first range into Sephora US, in the midst of a global pandemic. After only one year in business, Bread Supply Beauty has secured multiple international awards, has launched in three countries and has empowered curly girls everywhere, so how'd she do it?  Maeva joins Georgia Love...  LINKS You can follow Bread Beauty Supply's journey on Instagram or online at breadbeautysupply.com CREDITS Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear Guest: Maeva Heim Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au