When Laura Henshaw co-founded Keep It Cleaner, she had a vision of empowering women and changing their relationship with health and fitness. As the business evolved and the landscape shifted, Laura and her team needed a fresh perspective. Determined to adapt, they set out on the path of rebranding.

This week on Lady Startup Stories, we'll explore the moment Laura and her co-founder Steph Claire Smith knew they had to rebrand Kic. Discover how she crafted a new brand identity that resonated with her audience while staying true to her core values.

We'll discuss the rapid growth of Kic, the impact rebranding has had on the business and some of the mistakes made along the way. Plus, we'll see how the courageous step to rebrand has led to a brand evolution that Laura believes will take Kic one step closer to becoming an international household name.

This episode of Lady Startup Stories is made in partnership with Airbnb.

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Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now.

CREDIT 

Host: Elfy Scott

Guest:Laura Henshaw

Producer: Cassie Merritt

Audio Production: Thom Lion

Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

When Laura Henshaw co-founded Keep It Cleaner, she had a vision of empowering women and changing their relationship with health and fitness. As the business evolved and the landscape shifted, Laura and her team needed a fresh perspective. Determined to adapt, they set out on the path of rebranding.
This week on Lady Startup Stories, we'll explore the moment Laura and her co-founder Steph Claire Smith knew they had to rebrand <a href="https://www.instagram.com/kic.app/?hl=en" data-stringify-link="https://www.instagram.com/kic.app/?hl=en" data-sk="tooltip_parent">Kic</a>. Discover how she crafted a new brand identity that resonated with her audience while staying true to her core values.
We'll discuss the rapid growth of Kic, the impact rebranding has had on the business and some of the mistakes made along the way. Plus, we'll see how the courageous step to rebrand has led to a brand evolution that Laura believes will take Kic one step closer to becoming an international household name.
This episode of Lady Startup Stories is made in partnership with Airbnb.
SUBSCRIBE: 
<a href="https://www.mamamia.com.au/subscribe/?utm_source=shownotes&amp;utm_medium=podcast&amp;utm_campaign=youbeauty">Subscribe to Mamamia</a>
THE END BITS 
Have your say! By completing our <a href="https://survey.alchemer.com/s3/7366552/Mamamia-Short-Term-Rentals-Study-2023">survey,</a> and to say thank you for your time, you’ll go in the running to win a $50 gift voucher.
Wherever you're at in your business journey, <a href="https://www.ladystartup.com/">Ladystartup.com</a> has the tools, resources and education to help you launch and grow your business right now.
CREDIT 
Host: <a href="https://www.instagram.com/elfyscott/?hl=en">Elfy Scott</a>
Guest: <a href="https://www.instagram.com/laura.henshaw/?hl=en">Laura Henshaw</a>
Producer: <a href="https://www.linkedin.com/in/cassie-merritt-b08175171/?originalSubdomain=au">Cassie Merritt</a>
Audio Production: Thom Lion
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at <a href="mailto:podcast@mamamia.com.au">podcast@mamamia.com.au</a>
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Do you have dreams of owning your own business or you just want to take a peak behind the curtain to see how other people have done it? Then join us as we sit down with some of the most inspiring and successful female entrepreneurs to discover how they built their businesses from the ground up.

Do you have dreams of owning your own business or you just want to take a peak behind the curtain to see how other people have done it? Then join us as we sit down with some of the most inspiring and successful female entrepreneurs to discover how they built their businesses from the ground up.

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