Lady Startup StoriesLady Startup Stories

How Jennifer Jones Left Corporate And Created Her “Dream Life”

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At twenty-nine, Jennifer Jones was on top of the world. She was the managing director of Diesel and spent her days overseeing a $40 million dollar brand account. But one week before her thirtieth birthday, she quit. 

Flash forward a decade or two and she's the creative mind behind Bondi cult-favourite ceramics and homewares brand Jones & Co.

This week, Jennifer (JJ) sits down with Elfy to lift the lid on her biggest career wins and mistakes as well as why quitting her day job was the best thing she ever did. 

This episode of Lady Startup Stories is made in partnership with Airbnb.


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Host: Elfy Scott

Guest: Jennifer Jones

Producer: Cassie Merritt

Audio Production: Thom Lion

Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

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