Genevieve Rosen-Biller always wanted to be a journalist. She worked for over ten years in the industry before taking the leap and co-founding a business. So what changed? 

Well, In 2014 Gen and her husband Alan stumbled upon a gap in the market, linen bedding at an affordable price point. Gen utilised her skills in digital media to market Bed Threads in a way that was unique to her style - clean, aspirational and minimal.

And through the powers of social media, a distinctive marketing strategy and an email list Bed Threads was an instant sell-out.

Today Bed Threads is more than just sheets, it's a community with over 300K followers on Instagram and growing. Their unique brand is a combination of lifestyle, interiors and wellness. So how did Bed Threads disrupt an already saturated market? And what is Gen's advice to other Lady Startups wanting to cultivate a community?

Genevieve joins Georgia Love...

LINKS

You can follow Bed Thread's journey on Instagram or online at bedthreads.com.au

CREDITS

Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear

Guest: Genevieve Rosen-Biller

Producer: Mikayla Floriano

Executive Producer: Elissa Ratliff

Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/

Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/

Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/

Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/

Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/

Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

Genevieve Rosen-Biller always wanted to be a journalist. She worked for over ten years in the industry before taking the leap and co-founding a business. So what changed?&nbsp;
Well, In 2014 Gen and her husband Alan stumbled upon a gap in the market, linen bedding at an affordable price point. Gen utilised her skills in digital media to market Bed Threads in a way that was unique to her style - clean, aspirational and minimal.
And through the powers of social media, a distinctive marketing strategy and an email list Bed Threads was an instant sell-out.
Today Bed Threads is more than just sheets, it's a community with over 300K followers on Instagram and growing. Their unique brand is a combination of lifestyle, interiors and wellness. So how did Bed Threads disrupt an already saturated market? And what is Gen's advice to other Lady Startups wanting to cultivate a community?
Genevieve joins Georgia Love...
LINKS
You can follow Bed Thread's journey on <a href="https://www.instagram.com/bed.threads/?hl=en">Instagram</a> or online at <a href="https://bedthreads.com.au/">bedthreads.com.au</a><a href="https://pod.fo/e/b95bb" data-saferedirecturl="https://www.google.com/url?q=https://pod.fo/e/b95bb&amp;source=gmail&amp;ust=1618440457423000&amp;usg=AFQjCNGzOnustnyIyaXxz0yE_ro20H-ciA"></a>
CREDITS
Host: <a href="https://www.instagram.com/georgiealove/?hl=en">Georgia Love</a>, Co-Founder of <a href="https://lovegeorgiaelliott.com/">Georgia Elliot Sleepwear</a>
Guest: Genevieve Rosen-Biller
<a href="https://www.instagram.com/michellebattersby/?hl=en"></a>Producer: Mikayla Floriano
Executive Producer: Elissa Ratliff
Are you busting to start your own business but you don&rsquo;t know where to start? Get info about The Lady Startup Activation Plan here...<a href="https://www.ladystartup.com/pages/waitlist/"> https://www.ladystartup.com/pages/waitlist/</a>
Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here...<a href="https://www.ladystartup.com.au/"> https://www.ladystartup.com.au/</a>
Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram&hellip;<a href="https://www.instagram.com/ladystartups/"> https://www.instagram.com/ladystartups/</a>
Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here...<a href="https://www.facebook.com/ladystartups/"> https://www.facebook.com/ladystartups/</a>
Need more lols, info and inspo in your ears? Find more Mamamia podcasts here...<a href="https://www.mamamia.com.au/podcasts/"> https://www.mamamia.com.au/podcasts/</a>
Feedback? We&rsquo;re listening! Call the pod phone on 02 8999 9386 or email us at <a href="mailto:podcast@mamamia.com.au">podcast@mamamia.com.au</a>

Do you have dreams of owning your own business or you just want to take a peak behind the curtain to see how other people have done it? Then join us as we sit down with some of the most inspiring and successful female entrepreneurs to discover how they built their businesses from the ground up.

Do you have dreams of owning your own business or you just want to take a peak behind the curtain to see how other people have done it? Then join us as we sit down with some of the most inspiring and successful female entrepreneurs to discover how they built their businesses from the ground up.

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