This episode was produced in partnership with Who Is Elijah. 

Raquel Bouris is the founder of Who Is Elijah, a beautiful fragrance brand that absolutely took off during the pandemic. She was inspired to create a perfume after a trip to Coachella, and what started as a little side project to a scent just for her, has now taken on a life of its own and grown into a multimillion-dollar brand.  

In this ep, you’ll learn: 
How she generated traction early on and secured DJs as a retailer with a slick marketing deck 
Her ambitions to scale into the US, and what Sephora US asked her to do before they ranged her brand 
In 2021, why her accountant told her she’d have to radically cut costs or she wouldn’t have a business in a few months 
Why she hired two of her best mates into the business, and what it was like to fire them 
How she’s built confidence in her own skills along the way 



~ Connect with us ~ 

Find us at www.ladybrains.com.au
Follow us on Instagram @lady.brains
Chat to us in the Facebook group, the lady-brains clubhouse
Sign up for our online business course BASE CAMP here.

This episode was produced in partnership with Who Is Elijah. 
Raquel Bouris is the founder of Who Is Elijah, a beautiful fragrance brand that absolutely took off during the pandemic. She was inspired to create a perfume after a trip to Coachella, and what started as a little side project to a scent just for her, has now taken on a life of its own and grown into a multimillion-dollar brand.  
In this ep, you’ll learn: 
<ul>
<li data-leveltext="-" data-font="Calibri" data-listid="9" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">How she generated traction early on and secured DJs as a retailer with a slick marketing deck </li>
<li data-leveltext="-" data-font="Calibri" data-listid="9" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Her ambitions to scale into the US, and what Sephora US asked her to do before they ranged her brand </li>
<li data-leveltext="-" data-font="Calibri" data-listid="9" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">In 2021, why her accountant told her she’d have to radically cut costs or she wouldn’t have a business in a few months </li>
<li data-leveltext="-" data-font="Calibri" data-listid="9" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">Why she hired two of her best mates into the business, and what it was like to fire them </li>
<li data-leveltext="-" data-font="Calibri" data-listid="9" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="5" data-aria-level="1">How she’s built confidence in her own skills along the way </li>
</ul>
 
~ Connect with us ~ 
Find us at <a href="http://www.ladybrains.com.au">www.ladybrains.com.au</a> Follow us on Instagram <a href="https://www.instagram.com/lady.brains/">@lady.brains</a> Chat to us in the Facebook group, <a href="http://bit.ly/ladybrains_facebookgroup">the lady-brains clubhouse</a> Sign up for our online business course <a href="https://www.ladybrains.com.au/basecamp">BASE CAMP</a> here.

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights.
If you're a curious founder or founder-to-be then you're in the right place!
~ Connect with us ~
Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au 
Follow us on Instagram: @lady.brains 
Chat to us in the Facebook group: the lady-brains clubhouse

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights.

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