We’re thrilled to have Kayla from Tribe Skincare back on the podcast! We first chatted in February 2021 at a time when she was embarking on a complete redesign of Tribe Skincare’s visual brand identity. In this follow-up chat, we learn how the branding project went $100k over budget, how Tribe had its first six figure sales day ever during the relaunch, how, after many conversations and negotiations, her dream retailer Mecca decided not to pick up the brand, and how Kayla took this rejection and used it to build out an entirely new arm to the business instead. 

You'll learn:
The impact of going $100k over budget on cash flow, and where Kayla pulled back on spend across the rest of the business 
Kayla’s new approach to influencer marketing, and why she’s investing more in content creation than paid posts 
Why Kayla had to change the messaging and marketing around the rebrand after her customers responded differently than expected 
How she cold emailed Jo Horgan, the founder of MECCA, which led to a series of meetings with buyers about being ranged in store 
How Kayla pivoted the business into wholesale, and her successful sales strategies for getting brands on board 
Getting the 5 year business itch




~ Connect with us ~

Find us at www.ladybrains.com.au

Follow us on Instagram @lady.brains

Chat to us in the Facebook group, the lady-brains clubhouse

Sign up for our online business course BASE CAMP here.



Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re thrilled to have Kayla from Tribe Skincare back on the podcast! We first chatted in February 2021 at a time when she was embarking on a complete redesign of Tribe Skincare’s visual brand identity. In this follow-up chat, we learn how the branding project went $100k over budget, how Tribe had its first six figure sales day ever during the relaunch, how, after many conversations and negotiations, her dream retailer Mecca decided not to pick up the brand, and how Kayla took this rejection and used it to build out an entirely new arm to the business instead. You'll learn:<ul>
<li>The impact of going $100k over budget on cash flow, and where Kayla pulled back on spend across the rest of the business </li>
<li>Kayla’s new approach to influencer marketing, and why she’s investing more in content creation than paid posts </li>
<li>Why Kayla had to change the messaging and marketing around the rebrand after her customers responded differently than expected </li>
<li>How she cold emailed Jo Horgan, the founder of MECCA, which led to a series of meetings with buyers about being ranged in store </li>
<li>How Kayla pivoted the business into wholesale, and her successful sales strategies for getting brands on board </li>
<li>Getting the 5 year business itch</li>
</ul> ~ Connect with us ~ Find us at <a href="http://www.ladybrains.com.au/">www.ladybrains.com.au</a>  Follow us on Instagram <a href="https://www.instagram.com/lady.brains/">@lady.brains</a> Chat to us in the Facebook group, <a href="https://www.facebook.com/groups/ladybrains">the lady-brains clubhouse</a>Sign up for our online business course <a href="https://bit.ly/bclaunch-podcastshownotes">BASE CAMP here</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights.
If you're a curious founder or founder-to-be then you're in the right place!
~ Connect with us ~
Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au 
Follow us on Instagram: @lady.brains 
Chat to us in the Facebook group: the lady-brains clubhouse

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights.

LADY-BRAINS

We’re thrilled to have Kayla from Tribe Skincare back on the podcast!

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