What’s it like to completely pivot your business three times, before you even launch? Katherine Clayton, co-founder of Peachii Insurance shares how she's pivoted the business three whole times before they've gone to market, why a change in regulation almost meant their idea was dead in the water, and how she's leveraged her sales skills to raise a bunch of cash. 

You’ll learn: 
How they’re making insurance sexy and accessible to the younger generation 
That their original fundraising aspiration was a $2M pre-seed round, and how they had to adjust their expectations and raise smaller cheques from angels instead 
How they responded when government regulations changed meaning their original product was almost dead in the water (but how it’s actually worked out well in the end!) 
How they approached the equity split with a three person co-founding team 
The art of doing a deal, and how Katherine approaches selling 
How she deals with investors who ghost her  
What they’re doing in the lead up to launch! 




~ Connect with us ~

Learn more about Peachii Insurance at www.peachii.com

Find us at www.ladybrains.com.au

Follow us on Instagram @lady.brains

Chat to us in the Facebook group, the lady-brains clubhouse

Sign up for our online business course BASE CAMP here.



Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s it like to completely pivot your business three times, before you even launch? Katherine Clayton, co-founder of Peachii Insurance shares how she's pivoted the business three whole times before they've gone to market, why a change in regulation almost meant their idea was dead in the water, and how she's leveraged her sales skills to raise a bunch of cash. You’ll learn: <ul>
<li>How they’re making insurance sexy and accessible to the younger generation </li>
<li>That their original fundraising aspiration was a $2M pre-seed round, and how they had to adjust their expectations and raise smaller cheques from angels instead </li>
<li>How they responded when government regulations changed meaning their original product was almost dead in the water (but how it’s actually worked out well in the end!) </li>
<li>How they approached the equity split with a three person co-founding team </li>
<li>The art of doing a deal, and how Katherine approaches selling </li>
<li>How she deals with investors who ghost her  </li>
<li>What they’re doing in the lead up to launch! </li>
</ul> ~ Connect with us ~ Learn more about Peachii Insurance at <a href="https://peachii.com">www.peachii.com</a>Find us at <a href="http://www.ladybrains.com.au/">www.ladybrains.com.au</a>  Follow us on Instagram <a href="https://www.instagram.com/lady.brains/">@lady.brains</a> Chat to us in the Facebook group, <a href="https://www.facebook.com/groups/ladybrains">the lady-brains clubhouse</a>Sign up for our online business course <a href="https://bit.ly/bclaunch-podcastshownotes">BASE CAMP here</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights.
If you're a curious founder or founder-to-be then you're in the right place!
~ Connect with us ~
Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au 
Follow us on Instagram: @lady.brains 
Chat to us in the Facebook group: the lady-brains clubhouse

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights.

LADY-BRAINS

What’s it like to completely pivot your business three times, before you even launch?