In a world where brands are constantly vying for people’s attention, how do you truly connect with those who make the crucial financial decisions in our homes?

Christie Nicholas is the brains behind Mumpower – Australia’s leading agency dedicated to understanding, engaging, and empowering the most influential household spender – mums.

In 2009, while working for some big-name brands, Christie knew deep down there was a better way to reach and communicate with mothers. This led her to quit her dream job to go all in on Mumpower, which now boasts a vast network of influencers, creators, product review panellists and market researchers.

In this chat you'll hear from Christie on: 
Why she thought she could do a better job at speaking to Mums as buyers
Quitting her dream job to start Mumpower 
Overcoming her limiting beliefs and imposter syndrome 
The harsh truths she had to face after a decade into business
Understanding your customer intimately and the pain points along the customer journey 
The 3 strategies she uses time and time again to ensure personal, business and team success. 



Does your business need support during the busy e-commerce sales period? Check out Australia Post's FREE Peak Playbook to help you create a better customer experience and get your packages in their hands on time: www.auspost.com/peak


SAY HEY

Find us at www.ladybrains.com.au
Follow us on Instagram @lady.brains
Learn more about Mumpower at www.mumpower.com.au

In a world where brands are constantly vying for people’s attention, how do you truly connect with those who make the crucial financial decisions in our homes?
Christie Nicholas is the brains behind Mumpower – Australia’s leading agency dedicated to understanding, engaging, and empowering the most influential household spender – mums.
In 2009, while working for some big-name brands, Christie knew deep down there was a better way to reach and communicate with mothers. This led her to quit her dream job to go all in on Mumpower, which now boasts a vast network of influencers, creators, product review panellists and market researchers.
In this chat you'll hear from Christie on: 
<ul>
<li>Why she thought she could do a better job at speaking to Mums as buyers</li>
<li>Quitting her dream job to start Mumpower </li>
<li>Overcoming her limiting beliefs and imposter syndrome </li>
<li>The harsh truths she had to face after a decade into business</li>
<li>Understanding your customer intimately and the pain points along the customer journey </li>
<li>The 3 strategies she uses time and time again to ensure personal, business and team success.  </li>
</ul>
Does your business need support during the busy e-commerce sales period? Check out Australia Post's FREE Peak Playbook to help you create a better customer experience and get your packages in their hands on time: <a href="https://bit.ly/45JgdiD">www.auspost.com/peak</a>
 SAY HEY
Find us at <a href="http://www.ladybrains.com.au">www.ladybrains.com.au</a> Follow us on Instagram <a href="https://www.instagram.com/lady.brains/">@lady.brains</a> Learn more about Mumpower at <a href="https://mumpower.com.au/">www.mumpower.com.au</a>

Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights.
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Sign up to our monthly non-spammy newsletter: www.ladybrains.com.au 
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Welcome to the LADY-BRAINS podcast. Join your hosts and LADY-BRAINS co-founders Caitlin Judd and Anna Mackenzie, as they chat to the world’s most exciting entrepreneurs to tap into their knowledge and world class insights.